Inbound Enquiry Management

Inbound Enquiry Management

How effectively do you handle inbound enquiries? Do you follow them up quickly? Do you continue to follow up until there’s a decision one way or another?

That means possibly making a significant number of calls over a period of time. Do you struggle to manage and qualify the leads that are the best opportunities for genuine business? Or do you find too many business opportunities slip through your fingers?

Maximising the value of inbound sales leads is critical. Inbound enquiries have a lower cost of acquisition and should convert more readily into real business since they are theoretically ‘in the market’ for your services. But there’s a danger you won’t gain maximum benefit if you don’t manage enquiries properly. Too often managers and sales staff get absorbed by the day job dealing with customers and issues. Inbound enquiries, can fall by the wayside. Using our inbound enquiry management will ensure this doesn’t happen and help you build your sales pipeline.

Your inbound enquiries can come from several sources e.g:

  • Traditional advertising
  • PPC activity
  • Exhibitions and other events
  • Completion of online forms
  • Email marketing
  • Referrals
  • Social Media

Often, these prospects contact several potential service providers. This is particularly true where the prospect fills out an online enquiry form. They then wait for the various responses. The exercise therefore  becomes a beauty parade and the type and speed of response to the initial enquiry, whether it’s by email or phone, is crucial.

Using our inbound enquiry management services to receive, qualify, follow up and manage incoming leads ensures that you don’t miss opportunities and that your sales pipeline builds. We ensure that new business appointments are booked with the right people.

Benefits of our inbound enquiry management:

  • Instant response to incoming enquiries. Genuine opportunities can be hot-keyed direct to the most appropriate sales person to handle them
  • Increased new business and improved conversion rates from inbound enquiries
  • Positive ROI through analysis of lead numbers and conversion
  • Maximising the effectiveness of marketing that drives the leads. Without proper follow-up, the investment is wasted
  • Profiling leads to ensure you identify the hot ones and those that are most lucrative
  • Avoid missing out on opportunities due to lack of effective follow up and management
  • No internal overhead
  • Deployment of key internal staff to key accounts and to other productive tasks
  • Building the customer database for future opportunities
  • Enriched data for further marketing

Ready to talk?

Our inbound enquiry management solutions can help generate growth for your business and deliver you with quality sales leads.

Contact us today on 0845 658 8192 or by using the form below for your free inbound enquiry management consultation or visit our FAQ’s page for more information.

Already doing telemarketing yourself but not getting the results you need? GSA can also provide telemarketing training for your existing staff, bringing them new skills, telemarketing tips or just a different approach.

Get in touch

Testimonials

  • “GSA Marketing worked with us on a test campaign to assess the viability of an outbound sales function in what is a […]

    Justin Farnan, Business Manager (Sales and Marketing)
    Justin Farnan, Business Manager (Sales and Marketing)

    Lake District Calvert Trust

  • I worked with GSA Marketing, for 2 very different telemarketing projects during the last year. One, for a campaign in UK, performed […]

    Global chemical manufacture

  • IP Solutions uses outbound calling as one of its main routes to market. Our senior sales team are consultative by nature and […]

    Jeremy Langley
    Jeremy Langley

    Chief Marketing Officer, IP Solutions

  • We struggled to find a lead generation solution which would work for our organisation and tried a few options before finding GSA […]

    Richard Hick, Managing Director
    Richard Hick, Managing Director

    Valkyrie Support Services

  • “Working with Jonathan was a great experience and he took time to really understand what we were driving at as a company […]

    Guy Liesching
    Guy Liesching

    Marketing Manager, Westcountry Group

  • I would happily recommend the team at GSA Business Development.

    We appointed GSA for telemarketing services to support our business development strategy […]

    Simon Starkey, Commercial Director
    Simon Starkey, Commercial Director

    R.Bugg Fowarding Ltd

  • We decided to use GSA Business Development Ltd to support us with our Christmas Marketing Campaigns. Christmas is an important time of […]

    Robbie Davies
    Robbie Davies

    Love2shop Brand Manager

  • On 1st July 2015 the SMI Group sales team enjoyed an inspirational training day with tele-marketing trainer Jonathan Silverman. The course […]

    Sales Director
    Sales Director

    SMI Group

  • The preparation that GSA put into our campaign was highly professional and set the foundations for an ongoing successful campaign. The initial […]

    Supplier to automotive sector

  • Just wanted to thank you for the excellent training course ‘Making Yourself Indispensable to Your First Employer’ that you recently carried out […]

    Careers Manager
    Careers Manager

    Focus School

  • Thank you Jonathan for your input on Thursday!  A highly recommended course which was well-structured, clearly laid out and interactive.  Your […]

    Director
    Director

    Toy Company

  • Just wanted to say thanks to Jonathan and the team for all of their efforts to put us infront of the people […]

    Sale Director
    Sale Director

    DCS (London) Limited

  • Ladbrokes. That’s exactly the sort of customer we want to get in front of […]

    Sales Manager
    Sales Manager

    CRM vendor

  • This course is for everyone whether you are the most proficient telemarketer or a new telemarketer you are never too good to […]

    Jeff Keam, Managing Director, Asquith Supplies
    Jeff Keam, Managing Director, Asquith Supplies

    Labelling Company

  • I thought our telemarketer was absolutely brilliant. I also thought the attention to detail was great, the focus on me (the client […]

    Manager
    Manager

    Law Cost Specialists

  • Jonathan has run several tailored courses for DialAFlight including a Telemarketing Management Course for our General Managers and Business Development Managers as […]

    Holden Hegney
    Holden Hegney

    Business Development Liaison Manager

  • Thanks Jonathan, interesting and revealing feedback […]

    Managing Director
    Managing Director

    Office Fit-Out Company

  • I am writing to thank you for the work you did on our recent client satisfaction survey. This was the first of […]

    General Manager
    General Manager

    Automotive data supplier

  • The Telemarketing has improved, we are constantly going over the training you gave us which has been a great help […]

    Marketing Director
    Marketing Director

    Oil & Gas Workwear Company

  • I would like to thank you for the marketing time you have spent with us. The time with you is always interesting […]

    Managing Director
    Managing Director

    Beauty Company

  • GSA was appointed to offer strategic advice and direction on mission and value statements, defining clear objectives for a major sponsorship partnership […]

    Marketing Director
    Marketing Director

    Global Insurance Company

  • Jonathan. Thank you for this morning’s presentation — one of the best I think […]

    Chairman
    Chairman

    Regional IOD group

  • Thanks for the follow-up, I think it was a really useful day and my team have all come back to say […]

    Director
    Director

    Industry Association

  • We started the session with an loose idea of how we wanted to progress our marketing campaign and what industries we wanted […]

    Managing Director
    Managing Director

    Systems company

  • As a relatively new venture, Blue Bamboo Consulting called on Jonathan’s expertise to help us create a viable marketing strategy. During […]

    Director
    Director

    Blue Bamboo Consulting

  • We approached Jonathan Silverman to act as a facilitator and to provide strategic input to an Intranet development meeting held in the […]

    Director
    Director

    G4S plc

  • I put some (training) into practice the next day and oh boy what results it brings. It gives you the desire to […]

    Workwear Client
    Workwear Client

    Workwear Company

  • I am delighted with how this has turned out, it is exactly what I wanted. I realize that it wasn’t the […]

    Trading Supervisor
    Trading Supervisor

    Foreign Exchange Company

  • I hope that we get the chance to work together again sometime. I am writing to thank you for the work you […]

    General Manager
    General Manager

    Automotive data supplier

  • We are writing to place on record our indebtedness to you for your expertise and professionalism in organising, conducting and interpreting our […]

    National Director
    National Director

    Membership Organisation

  • We are really pleased with the number of completed surveys, please say well done to your team […]

    Learning & Skills Regeneration Officer
    Learning & Skills Regeneration Officer

    Local Authority

  • Jonathan had been recommended to us, which is always a good indication, although not of course a guarantee that he could meet […]

    Managing Director
    Managing Director

    Office Furniture Company

  • Jonathan & his team at gsa, especially Laura, have provided us over the last few years with an extremely professional, cost-effective and […]

    Corporate Sales Director
    Corporate Sales Director

    Corporate Barter Company

  • Just a quick note to say thank you for your effort on our behalf. I appreciate that we have not been in […]

    Director
    Director

    Media Monitoring Company

  • I hope all is well for you during these difficult times. I just wanted to tell you how pleased we continue to […]

    Director
    Director

    Financial Service PR agency

  • Just a short note to say thank you for all the hard work that GSA has done for our business over the […]

    Managing Director
    Managing Director

    Advertising agency

  • I just wanted to say a big thank you for arranging our appointment with Virgin Management last Tuesday, Our MD accompanied me […]

    Sales Manager
    Sales Manager

    Travel Company

  • 3 days of telemarketing to approx 50 publishers. I felt both Viv and Emmy provided an excellent service, were approachable, clear in […]

    Director
    Director

    Fran Ryba Consultancy

  • I thought our telemarketer was absolutely brilliant. I also thought the attention to detail was great, the focus on me (the client […]

    Manager
    Manager

    Law Cost Specialists

  • Expectations Exceeded! On the second day of our campaign we were simply delighted to get a call from Tonie telling us that […]

    Managing Director
    Managing Director

    Compliance company

  • Some people believe that telemarketing is a luxury in a challenging economic environment. However I believe the opposite to be true, and […]

    Managing Director
    Managing Director

    Coaching Company

  • GSA carried out a telemarketing campaign for us that was extended beyond original time frame. They provided our company with a first […]

     Business Development Director
    Business Development Director

    London PR agency

  • We worked with GSA over two campaigns for more than a year and they provided us with high-quality telemarketing services. This […]

    Chief Executive
    Chief Executive

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  • GSA provided us with a flexible and professional sales and marketing service where we could utilize one or two consultants for as […]

    Sales & Marketing Director
    Sales & Marketing Director

    Payroll Services Company

  • ABC look to be the ideal company that we are targeting. They were of ideal size and slap bang in the middle […]

    Director
    Director

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  • I have no hesitation is recommending the services of GSA […]

    Sales Manager
    Sales Manager

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