Lead Generation Blog - Telemarketing Guides

Why everyone in your company should have “people” training

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It’s about people. It’s always about people. And, people buy people despite technology. Everyone that interacts with the customer represents your brand and business credibility. Do your people do that well or do they leave a trail of destruction behind them? Check out our short Vlog on why ‘people training’ is so important. Also, check out our video on how to reach Millennials. https://goo.gl/ZLYf8a

INFOGRAPHIC- How to sell more to current customers?

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Some customers stay with you through thick and thin and many can be tempted away by seductive offers and incentives. Customer loyalty isn’t a quick fix. You, therefore, have to work hard to retain customers and to make sure that a new customer isn’t a one-time buyer. Check out our 12 tips for how to sell more to current customers.

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GDPR – What marketers with large databases need to do

In this short Vlog, we talk a little about what marketers with large databases need to consider in advance of the changes in GDPR (data protection) regulations in May 2018. Note: This is not legal advice.

What does GSA stand for?

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Our clients tell us that amongst the reasons they work with GSA is that we provide sound and unbiased advice and that we ‘get it’. That means we never over-promise and under-deliver. In this brief Vlog, we explain how GSA came about and what it stands for.

GDPR changes. Do you need to validate your database?

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With new regulations on the horizon in May 2018, governing personal data and marketing, it makes sense to get database houses in order. In this video, we discuss some of the implications for businesses undertaking b2b marketing.

How to generate more business using cold calling

You might be forgiven for thinking that the question of how to generate more business through calling is pointless since telemarketing is dead. It’s outdated they say. It has been superseded by social media.

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