So, maybe database marketing isn’t as sexy as advertising. Talking about data and segmentation is pretty much the last topic you’d expect when it comes to the high energy world of sales and marketing. We’d run a mile at a party if we got stuck with the data geek. However, we do want to discuss bang for buck and ROI when spending our marketing budgets. And, the more targeted you are, the ore profitable you’ll be. Read our blog for tips.
How to reach Millennials
Half of today’s workforce was born in the Internet age. Millennials know nothing before computers and they access information via peer networks. Social media is part of their daily lives. That has a profound impact on how we communicate with them as customers, suppliers and as employees. Coupled with the emergence of video and other content as information becomes more accessible on websites and social platforms, businesses have to adapt to this new world or disappear from search and buyer shortlists. In this webinar, we explore the implications and what to do […]
Look at yourself in the mirror. Are you making excuses for your lack of growth? You could be falling into a trap. Your competitors won’t let outside issues distract them from growing their business. They’re out there trying to generate new business and to grab market share. And, they’re targeting your most valuable customers. Read our blog for more.
Big companies might be surprised to find that customers are falling out of love with them. Perhaps, possibly without them realising, their lapsed customer list is growing. The larger your database, the more challenging it is to keep in touch with your customers and to keep your database up to date. A customer retention strategy is crucial. Read our blog and watch our video for tips.
Search engine optimisation is a key part of any business strategy, and when combined with telemarketing, it can help to guarantee marketing success and greater lead generation. Telemarking and SEO combined is a recipe for lead generation success. Check out how it works in our blog.
Closing more sales isn’t as simple as finding the right words to say in that one critical moment when the timing is crucial. Of course, you do need to know how to ask for the business. A sales person won’t get far if they’re all chat and no results. However, in this blog, we look at 10 essential factors in the process to help you to close more sales.