Telemarketing is tough. You get a lot of rejection and it can be a thankless task. Cold calling is sometimes perceived as the poor relation of most marketing and burn out can occur. Poor telesales techniques have given the industry a bad name and restrictions around opt outs and so on are there for a reason. So, are telemarketers born or made? Find out in this article.
At the start of 2016, consumers and businesses are more forward looking. We’ve got more money in our pockets. There are still risks but, in general terms, organisations have started to invest again in all kinds of products and services. Has your business taken advantage of growth in the economy? Was last year a good one? And what are you doing to prepare for a positive new year? In this blog, we take a look at some of the things you might want to consider for 2016 in terms of your growth plans.