There is so much noise around GDPR. Everyone is talking about it. Many are predicting doom and the end of proactive b2b marketing. some marketing executives are running scared, unsure of what to do next. Yet, as far as b2b marketing is concerned, we await formal guidance from the Office of the Information Commissioner’s office. Think of it simply, GDPR is a way of getting your house in order. Read the full article by clicking on the thumbnail.
Cold calling is dead they say. The telephone is outmoded as a marketing tool and social media in the place to be. Pure cold calling is possibly less effective than it used to be with increasing use of voicemail, opt-outs, and layers in organisations that mean it’s harder to reach decision makers to have a conversation.
I often hear statements such as “We should never call on a Friday afternoon as a lot of people leave early” Or, “Don’t call at lunchtime as everyone is out”. Another good one is “Never call first thing Monday morning as people are just back in from the weekend and sorting out their week”.
Chances are that if you’re an entrepreneur or a senior business director you need to be a little deluded. But there’s a huge difference between blind delusion and self-confidence.
In this joint video, Oliver Thompson, personal impact expert, explains the theory behind belief and I speak about the practical impact of what you need to do to succeed.
It’s about people. It’s always about people. And, people buy people despite technology. Everyone that interacts with the customer represents your brand and business credibility. Do your people do that well or do they leave a trail of destruction behind them? Check out our short Vlog on why ‘people training’ is so important. Also, check out our video on how to reach Millennials. https://goo.gl/ZLYf8a
Some customers stay with you through thick and thin and many can be tempted away by seductive offers and incentives. Customer loyalty isn’t a quick fix. You, therefore, have to work hard to retain customers and to make sure that a new customer isn’t a one-time buyer. Check out our 12 tips for how to sell more to current customers.