Lead Generation Blog

Sustainable Growth is a Marathon, not a Sprint

Watering-can in hand against blackboard

Telemarketing isn’t a precise science. You shouldn’t necessarily expect instant results. Benchmarks and KPIs are important and, over time, these will emerge. Sometimes, with the right recipe, campaigns will perform well right from the outset. If you line up the factors explained in our telemarketing tips video series, results should come more swiftly. Check out our blog for more.

Choose the Right Systems & Processes for Telemarketing Success

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We’re guessing that systems and processes aren’t words that are on the tip of your tongue when it comes to factors for telemarketing success. However, you can have a great proposition and great people making the calls for you but, if your method of managing the calling process is all over the place, it’s likely that you’ll miss all manner of opportunities. Read our blog for more.

How to Train your Telemarketing Team to Generate more Leads

Portrait of friendly telephone operator with headset

Telemarketing is an important route to market for many companies. But if they want success, it’s important that whoever undertakes the calling is trained both on the campaign itself and in order to have the appropriate skills to do the job. That includes a proper briefing on the campaign, objectives and the target market into which they will be calling. Check out our blog for tips.

How to Build a Perfect Telemarketing Proposition


How many competitors operate within your sector or area of business? The chances are that there are quite a few. And, it’s likely that they’re offering similar services to yours, if not identical. Therefore, you need to work on your [proposition. It’s important to think carefully about how to make your business and your services attractive to prospective clients right from the start of your call. Read our blog for tips.

Work on Your Call List for Telemarketing Results

Young telemarketers are very successful in their job

An accurate call list is absolutely worth its weight in gold. Once you’ve defined your sector and targets to which you want to reach out, you need to either purchase data from a quality list provider, build a database of contact details yourself or use an agency like GSA to undertake a database gathering exercise. Check out this blog for tips.

In-House vs Outsourced Telemarketing. Which is better?

We’re often asked whether it’s better to outsource telemarketing or to recruit and manage internal callers. There isn’t really a right or wrong on this as it depends on circumstances and your appetite to do it one way or another. In this blog, we raise a few of the questions you need to consider when deciding whether to outsource or DIY.

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