Lead Generation Blog

Are Telemarketers Born or Made?

Beautiful baby isolated on white

Telemarketing is tough. You get a lot of rejection and it can be a thankless task. Cold calling is sometimes perceived as the poor relation of most marketing and burn out can occur. Poor telesales techniques have given the industry a bad name and restrictions around opt outs and so on are there for a reason. So, are telemarketers born or made? Find out in this article.

Why online video is the future of content marketing

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Close-up Of Businessperson Watching Video On Mobile Phone In Office

This is a terrific short article from The Guardian quoting Cisco who claim that by 2017, 69% of all web traffic will be video. How they get to 69% precisely is anyone’s guess but regardless of this, video is important for both b2c and b2b content marketing and especially for search.

We have some solutions for video that support lead generation if you want to move forward your video content so check out the article and give us a call […]

What does a Successful Telemarketing Campaign look like?

photodune-4698472-success-s (2)

Understanding what success looks like and having clarity of objectives is fundamental when goal setting and delivering the results. When it comes to lead generation, there are a number of elements you should consider if you want to achieve success. In this blog, we’ve detailed a few of the key questions you should ask before embarking on a telemarketing campaign.

Are Outbound and Inbound Marketing Solutions Coming Together?

Moment of Collision (High resulotion computer generated image)

We are all privy to vast amounts of information about individuals and businesses so there’s no place to hide. Traditional marketing methods such as telemarketing, direct mail and email marketing result in decision makers checking your business out. If you don’t stack up, you’re off their shortlist. So, you need to do everything you can to stand out and increase credibility. Check out a few ideas in our article.

Are you a “Bees to the Honeypot” Kind of Business?”

bee harvesting honey from flower

How interesting are you? Do you have magnetism that makes people flock to you? Do you find admirers on every corner? No? That’s possibly because you don’t look attractive and you have nothing to say that’s enticing. We live in a crowded business world. There are loads of competitors who talk the same talk as you do. Perhaps they even shout louder than you. We’re bombarded with noise all day every day and we’re busy people (fools?). So, why should prospective customers look at you in amongst all this clutter?

10 Ideas to Help Your Business Grow in 2016?

Smart kid in class. Happy child against blackboard. Drawing growth bar graph. Business concept

At the start of 2016, consumers and businesses are more forward looking. We’ve got more money in our pockets. There are still risks but, in general terms, organisations have started to invest again in all kinds of products and services. Has your business taken advantage of growth in the economy? Was last year a good one? And what are you doing to prepare for a positive new year? In this blog, we take a look at some of the things you might want to consider for 2016 in terms of your growth plans.

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