Lead Generation Blog

How to Increase Buyer Rapport on the Telephone – Podcast

Young female telemarketer with headphones and work in corporation

If you want to achieve success from telemarketing, building rapport on the phone with prospects and customers is essential. In this short podcast, we look at a few ways to improve the interaction between buyer and seller that lead to greater cold-calling results.

Do you Need to Shut up and Listen to Win More Business?

photodune-7044076-listen-s (2)

Do you talk too much? Do you need to perfect better listening skills to help you win more business? We all want others to listen to us. But do we listen to them? And is it active listening or do we just pay lip service to that? And how do you demonstrate good listening? In this blog, we provide 10 tips for better listening so that you can win more business.

Is Cost per Lead a Good Basis for Telemarketing Remuneration?


There are various options for remuneration on a telemarketing campaign. But what’s the best solution for your business that provides you with good quality leads at a price that allows you to grow your business? In this blog, we look at the pros and cons of cost per lead (CPL) as a basis for remunerating your telemarketing agency.

5 Clever Ways to Improve Your Telemarketing Results


Telemarketing isn’t straightforward. The higher you go up the corporate totem pole, the harder it gets to achieve results. So, anything you can do to enhance performance is worthwhile. And there are a few simple things you can do to significantly improve your effectiveness. Check out our 5 Clever Ways to Improve Your Telemarketing Results.

Why Telemarketers Fail from the Moment they Open their Mouths – Podcast

A stressed out mature businessman holds his head

You don’t have much time to make a first impression. Whether it’s face to face or on the phone (and even in writing), first impressions count. So, your opening gambit had better be pretty good to get the result you need. But lots of telemarketers wing it. They fail to prepare adequately and rely on their ‘personality’ and ability to think on the spot. Listen to our podcast and make sure you’ve covered all the bases.

The Essential 7 P’s for Telemarketing Success – Podcast

Opening a bottle of champagne. Celebration concept.

There are a number of factors that make up telemarketing effectiveness. Aside the fact that you need to generate calling momentum and you need to know what you’re doing , we’ve listed our Top 7 ‘P’s for telemarketing success including Profiling, Proposition and Personality. Listen to our podcast for more tips.

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