The majority of marketers would agree that data is their most valuable asset. Yet, most businesses have a whole heap of rubbish in their database. Therefore, customer database validation is absolutely essential if you want to power your marketing and achieve your sales objectives. Check out our blog for tips for keeping your database both legal and an asset to build sales.
Telemarketing is hard enough without failing due to poor technique and approaches. So we’ve compiled 8 success hacks for telemarketing lead generation success. See how you compare in terms of your preparation and readiness to undertake a successful lead generation campaign using telemarketing […]
What do you need to do to ensure GDPR doesn’t damage your customer database and impede your ability to do business? Changes are due in May 2018 for both data protection rules and PECR which relates to marketing communication. If you don’t know what to do now, read our blog for tips.
The fact is that some custom is transient. Some customers stay with you through thick and thin and many can be tempted away by seductive offers and incentives. Customer loyalty isn’t a quick fix. You, therefore, have to work hard to retain customers and to make sure that a new customer isn’t a one-time buyer. Check out our 12 tips for how to sell more to current customers.
How hard can it be to give good customer service? I don’t think that’s an unreasonable question. So, why do some people and organisations fail so badly? And, why do we keep letting them get away with things? When you consider how important service is to retention and profits, it’s amazing how badly some large well-known companies get it wrong. Check out our blog for more.
Uncertainty is the new norm. There is a feeling of uncertainty all around us. We live in uncertain times. The key question is what to do about it. Do you bury your head in the sand and moan woe is me? Or, do you control what you can control and take positive action? In this article, we look at a few of the things you can do to influence growth for you and for your business.