Videos

GDPR – What marketers with large databases need to do

In this short Vlog, we talk a little about what marketers with large databases need to consider in advance of the changes in GDPR (data protection) regulations in May 2018. Note: This is not legal advice.

What does GSA stand for?

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Our clients tell us that amongst the reasons they work with GSA is that we provide sound and unbiased advice and that we ‘get it’. That means we never over-promise and under-deliver. In this brief Vlog, we explain how GSA came about and what it stands for.

GDPR changes. Do you need to validate your database?

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With new regulations on the horizon in May 2018, governing personal data and marketing, it makes sense to get database houses in order. In this video, we discuss some of the implications for businesses undertaking b2b marketing.

10 reasons why telemarketers fail – Infographic

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Telemarketing is hard enough without failing due to poor technique and approaches. So we’ve compiled 10 reasons why telemarketers fail. See how you compare in terms of your preparation and readiness to undertake a successful lead generation campaign using telemarketing.

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How to sell more to current customers?

The fact is that some custom is transient. Some customers stay with you through thick and thin and many can be tempted away by seductive offers and incentives. Customer loyalty isn’t a quick fix. You, therefore, have to work hard to retain customers and to make sure that a new customer isn’t a one-time buyer. Check out our 12 tips for how to sell more to current customers.

How to Buy a Good Marketing List

How to buy a good marketing list for your lead generation? That’s a question our clients often ask us. The reason is simple. If you get it wrong, it could seriously derail your marketing efforts. So, what are the main criteria to consider? And, what aspects should you look at when evaluating which companies and contacts to target? Read our blog and watch our video for the main things to consider when making the decision.

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