We all know that it’s more expensive to win new business than to retain existing business and that you can effectively grow your bottom line by delighting your customer base thereby encouraging them to stay longer, spend more and recommend you to others. So, check out our 20 essential tips for Customers Service to grow your profitability and business?
We can all agree that loyal customers are what we all want. We need to work hard to fend off attack from competitors by offering the very best service we can. Satisfied customers can still be swayed. Delighted customers less so. What are you doing to ensure you profile and nurture your customer base to maximise revenue? Check out our article for ideas.
Customer loyalty is vital and customer retention is vastly more profitable than finding new ones with all the marketing and set up costs that entails. A disproportionate amount of time is spent chasing new business as opposed to looking after or further cultivating current customers – especially those that perhaps transact less frequently and / or spend less. Those customers can get forgotten and fall down the pecking order. Allowing them to lapse constitutes a criminal loss that has a detrimental effect on revenue. The answer to this problem lays in direct & effective engagement with these customers at the right time.
Our family love Masterchef on BBC2. If you haven’t seen it, try to tune in or have a look online. http://www.bbc.co.uk/programmes/b006t1k5/episodes/2009
What strikes me is the absolute search for perfection and the total passion for what they are doing. Trainee chefs give everything and by the end we’re all exhausted with them having followed their stressful endeavours to deliver the most beautiful food.
Last night, the finalists cooked for three of the world’s finest pastry masterchefs. In every episode, it stuns me to see the attention to detail and […]
I had a very interesting conversation earlier today with Derek Williams, creator of The Wow Awards (http://www.thewowawards.co.uk/ ). We chatted about a subject I have always been passionate about namely customer service and satisfaction.
When I was a kid, I had two weekend jobs. Firstly in a shoe shop and secondly in a bakery. One of my former colleagues at Dunhill used to call people ‘the great unwashed’ and in some ways she was right. People and customers come in all shapes, sizes and types. There are some we will respond favourably to and some we won […]