There is so much noise around GDPR. Everyone is talking about it. Many are predicting doom and the end of proactive b2b marketing. some marketing executives are running scared, unsure of what to do next. Yet, as far as b2b marketing is concerned, we await formal guidance from the Office of the Information Commissioner’s office. Think of it simply, GDPR is a way of getting your house in order. Read the full article by clicking on the thumbnail.
I often hear statements such as “We should never call on a Friday afternoon as a lot of people leave early” Or, “Don’t call at lunchtime as everyone is out”. Another good one is “Never call first thing Monday morning as people are just back in from the weekend and sorting out their week”.
You might be forgiven for thinking that the question of how to generate more business through calling is pointless since telemarketing is dead. It’s outdated they say. It has been superseded by social media.
Every manager of stands at events wants to know how to maximise event investment. The challenge is that events absorb time and money. That’s especially true if you’re exhibiting. It takes time to set up. It takes money for the stand and event collateral. And, if you have a big stand, you’ll need proportionately more in terms of visual aids and support.
What behaviours do individuals adopt that impede and promote growth? Read our blog to understand how clarity of purpose, grit and other factors have the potential to support growth. Also, learn the behaviours that can seriously damage your prospects
The majority of marketers would agree that data is their most valuable asset. Yet, most businesses have a whole heap of rubbish in their database. Therefore, customer database validation is absolutely essential if you want to power your marketing and achieve your sales objectives. Check out our blog for tips for keeping your database both legal and an asset to build sales.