“GSA Marketing worked with us on a test campaign to assess the viability of an outbound sales function in what is a relatively niche sector (outdoor learning residential breaks for Special Educational Needs schools) for our centre in the Lake District. The target market was Teachers or Special Needs Coordinators within schools and colleges, with us providing contact details, albeit un-validated, from our existing database – a combination of organisations who had enquired but never visited, or lapsed. We asked them to pitch for our business from a shortlist of potential suppliers and we chose them due to the bespoke attention they paid to our enquiry, and once selected were very pleased with the personal attention they gave us at a senior level. Setting up the campaign with them was very straightforward and we were impressed by the level of reporting through the campaign and the quality of the calls made by their staff, with each call being recorded. Warm leads were passed to us to follow-up and the quality of the contact information supplied very good. The nature of our business is that 1st contact to booking is usually relatively long, but we were delighted that the month long campaign quickly resulted in a booking from an entirely new customer which more than covered the capital cost of the test. We also now have several schools visiting the centre on an inspection trip, and previous experience tells us that a proportion of these will also convert. All in all, we were very pleased with this outbound sales test and GSA’s contribution to its success. We now have the confidence to invest in sales resource at the centre as a direct result”
I worked with GSA Marketing, for 2 very different telemarketing projects during the last year. One, for a campaign in UK, performed by British telemarketers to identify new sales opportunities performing in-depth investigational calls, and another, larger project, spread over 5 months, performed by a multi-language team, reaching 18 countries in Europe and North America with informative and scripted calls. In both projects, I’ve been very pleased with the service and the results provided, for several reasons, including helpful regular reporting and transparent communications, but mainly because the team at GSA adapted the service to Honeywell specifications. They have also always been a gold source of advice that I know I can rely on.
We struggled to find a lead generation solution which would work for our organisation and tried a few options before finding GSA. The service which we experienced with them was far superior to anything else we'd found and some of the ideas put forward for our future marketing are really exciting. I'd definitely recommend anyone to give these guys a go.
I would happily recommend the team at GSA Business Development. We appointed GSA for telemarketing services to support our business development strategy. I was very impressed with the levels of focus and energy that the GSA team brought to the project - this helped to quickly identify new commercial opportunities. GSA had limited experience in our sector but they very quickly got up to speed and were able to provide us with a number of excellent opportunities that have subsequently been converted into new clients.
We decided to use GSA Business Development Ltd to support us with our Christmas Marketing Campaigns. Christmas is an important time of year for us as many organisations use this festive period to award their staff with Love2shop Vouchers and Cards for Christmas Bonuses and Annual Awards. Here at Love2shop Business Services, our peak season begins in October and runs until a few days before Christmas. As a result, the volume of inbound calls meant that we were unable to focus on outbound calling as much as we would have liked to. In the past, we have traditionally used our own resources for outbound calls as we like to stay on brand and ensure our customers receive the best experience possible. However due to the sheer volume of calls which needed to be made, we decided to pitch the business out to a few specialist agencies. From our initial meeting, I knew that GSA were the agency to use as they were smaller and more dynamic than the other agencies we’d spoken to, and in turn, I knew that we’d receive a better, more personal service. We were not disappointed, using a segmented approach, GSA contacted many of our customers and prospects at various stages of the their customer life cycle and generated a great number of quality hot leads for our Business Development Team to follow up. The success from this campaign was not achieved by luck. Processes such as the initial face to face briefing session, hot lead notifications, regular teleconferencing, recorded call listening, weekly reporting and the final post project review meant that we were in constant communication with GSA throughout the 8 week duration of the project. This communication was vital to ensure the calls remained relevant and compliant. As a result of this campaign, I would have no hesitation in recommending GSA Business Development Ltd for any telemarketing requirements.
The preparation that GSA put into our campaign was highly professional and set the foundations for an ongoing successful campaign. The initial meeting with Jonathan was so valuable in transferring information and assisting to embed GSA into our business. The questions he asked challenged my thinking about the offer we provide and how we differentiate ourselves. This is obviously crucial in converting prospects to Customers ..... once you have been able to secure a meeting with them of course ! Tyna has been absolutely marvellous in selling our initial offer to secure these meetings for me; with the right people. As far as our prospects are concerned Tyna is their first contact with our business. The quality of the information, all sent in a timely way; followed by weekly reports re iterates the professional company that GSA are. As a result of the appointments that Tyna has set I have then been able to convert prospects to sales. We have already extended the contract to continue the success of working with GSA .
Just wanted to say thanks to Jonathan and the team for all of their efforts to put us infront of the people we need to do business with. Lead generation is always a challenge and GSA enabled us to increase the number of leads into our business. I was very pleased with the professional service and results and Carol is brilliant. I look forward to working with you again in the future
Ladbrokes. That's exactly the sort of customer we want to get in front of!
Jonathan & his team at gsa, especially Laura, have provided us over the last few years with an extremely professional, cost-effective and successful route to prospective clients and we regard their work for us as an integral part of our success. I would have no hesitation in recommending them to other companies.
Just a quick note to say thank you for your effort on our behalf. I appreciate that we have not been in touch since you completed our project. Apologies for such rudeness but you know how easily one is distracted by a to do list! We have yet to actually convert any of our contacts into revenue but we are working on it! I have yet to pull together a proper evaluation of the campaign from our perspective but my gut reaction is very positive. We were always suspicious that an "outsider" such as yourselves would be able to communicate credibly on such a technical subject but we were very impressed with your ability to get through to people and start to build credible relationships for us. Thank you.
I hope all is well for you during these difficult times. I just wanted to tell you how pleased we continue to be with Laura. She is getting us appointments with decent companies and working hard on our behalf. Thank you for asking Laura to work with us, much appreciated.
Just a short note to say thank you for all the hard work that GSA has done for our business over the last couple of years. The team on our business has always been very in tune with the agency. We have found GSA to be very effective at representing us on the phone and in fixing new business meetings. I would be delighted to recommend your services to others and to use you again in the future.
I just wanted to say a big thank you for arranging our appointment with Virgin Management last Tuesday, Our MD accompanied me to the meeting and he was very impressed that you had secured a meeting with the Chief Operating Officer no less!! We had an excellent meeting and will now present to the key people in two weeks. The spend is £1.5 to £2million.
3 days of telemarketing to approx 50 publishers. I felt both Viv and Emmy provided an excellent service, were approachable, clear in their intentions and delivered an excellent service. The results of which were better than anticipated and I would not hesitate to use or recommend their services
I thought our telemarketer was absolutely brilliant. I also thought the attention to detail was great, the focus on me (the client) was good and the reporting was excellent.
Expectations Exceeded! On the second day of our campaign we were simply delighted to get a call from Tonie telling us that she had secured two appointments for us with organisations that exactly matched our brief. Our initial view of GSA was that we were clearly dealing with experts in their field — this early on in our campaign our high expectations have already been exceeded and we are over the moon with how quickly Tonie has become an integral part of our team.
Some people believe that telemarketing is a luxury in a challenging economic environment. However I believe the opposite to be true, and getting out there and having quality prospect meetings is more important than ever. I haven't found a better way to do this than via telemarketing and GSA is an exceptional example of a great telemarketing company. Taking a very consultative approach, they took their time to understand my business and proposition and then deliver quality appointments. I would highly recommend them.
GSA carried out a telemarketing campaign for us that was extended beyond original time frame. They provided our company with a first class service during that time and we would happily use them in the future for other telemarketing projects. Sam has been an absolute delight to work with during her time working on our telemarketing project. She understood our business incredibly well and also knew how to build relations with our target prospects. Her approach was perfect and she really was an extension of our marketing team. As a result of her calling we have a major PITCH with one of our top targets at end of June.
We worked with GSA over two campaigns for more than a year and they provided us with high-quality telemarketing services. This has allowed us to keep a consistent flow of sales leads into blue-chip organisations from which we have generated new business. I would recommend GSA to any company looking to develop new business
GSA provided us with a flexible and professional sales and marketing service where we could utilize one or two consultants for as many hours a month as we wanted. Your staff are highly experienced and their subtle approach very much appealed to our target audience. They got us many appointments each month. I would have no hesitation in recommending you and your team to any company serious about expanding their business.
ABC look to be the ideal company that we are targeting. They were of ideal size and slap bang in the middle of the target industry. He seemed to be very aware of why I was visiting and they will hopefully be a future customer.....
If you can get me 100 more appointments just like this one, that would be absolutely perfect. Keep up the good work.
We engaged GSA Business Development in March 2011 to help us generate new business opportunities for our Social Media services. Initially, GSA undertook a strategic review of our offering and worked with us to define both the target audience and the proposition.
Having developed a targeted calling list, GSA senior level callers made telemarketing calls into blue chip organisations and have continuously made us high quality appointments with the types of companies we would wish to work with. Having also worked with GSA at my previous agency on several campaigns, I would highly recommend them if you need appointment setting and to generate new business opportunities with decision makers in blue chip organisations.
In the short time that we have been working with GSA, I have been delighted with the level of service that they have provided. We had a very difficult database to work with and GSA painstakingly went through it to ensure validity and helped us to design a telephone marketing strategy that has proved extremely effective.
I have no hesitation is recommending the services of GSA.