Search engine optimisation is a key part of any business strategy, and when combined with telemarketing, it can help to guarantee marketing success and greater lead generation. Telemarking and SEO combined is a recipe for lead generation success.
When it comes to raising awareness and generating leads, it’s important that you can get your website seen and your calls heard. SEO and telemarketing essentially have the same objective: to generate leads that can effectively be turned into conversions. Ultimately the more marketing methods combined and utilised effectively, the more successful your overall marketing campaign will be.
How can SEO and telemarketing work together to generate more leads for your business?
SEO and Telemarketing – The Perfect Combination
First of all, an effective SEO marketing campaign makes your business more visible in the search engines. This results in more traffic to your website which should generate more leads and enquiries assuming that your website is attractive and has appropriate calls to action and datacapture forms on your key landing pages. Telemarketing can work alongside your by SEO handling these new enquiries and then further qualifying the leads as hot prospects, or not. The worst thing that can happen, once you’ve spent time and money on effective SEO techniques, is that the leads fall by the wayside through inefficient or tardy follow-up. The early bird catches the worm so to speak.
Once qualified the leads can then be handed over to your sales team, with all the relevant details and an open door to the decision maker. All, saving your sales team’s time and resources and improving conversion.
Of course, telemarketing also generates new leads and a well-planned SEO marketing strategy can be essential to support that lead generation process. Prospects will often search online for proof. They may receive a cold call but then Google equivalent suppliers using a relevant search term to see if your business appears on Page 1. For example, if we contact a business on behalf of client promoting their invention of ‘sparkly widgets’, the business may then search online for ‘sparkly widgets’ – if they then find a link to our client’s website at the top of the rankings, this acts as reinforcement and proof of our client’s position in the marketplace and credibility for that service or product. When this occurs, it can have a very positive effect on the success of the telemarketing campaign. It can take several ‘contacts’ with a supplier’s business before a customer may purchase (e.g. via the website, in search results, on social media, through a meeting at an event or via a cold call) so an effective telemarketing call and high SEO ranking support the business development process.
SEO For Brand Reputation Management
This brings us to a third way that telemarketing and SEO work together to boost your company’s sales. SEO can help to boost your online visibility and strengthen your online brand reputation. This makes sure that online search results reflect the image and reputation you want to present about your company.
Research shows that businesses increasingly look online for reviews of B2B suppliers and services before they consider engaging with those companies. They will do an online search on the web or check out what customers are saying on social media. What happens if negative reviews come up first in the search engine results? You can use SEO as part of a brand reputation management strategy to boost positive reviews and thus push negative ones further down the search engine result pecking order. Then, when consumers search for you on online after receiving a telemarketing call or if they come across your company in the search engines before contacting you, SEO helps protect you from any negative PR being seen by the potential prospect.
Why it matters
At GSA Business Development, we recognise just how important new lead generation is to growing your business. Both SEO and telemarketing have roles to play in driving more leads into your business. Both are valid ways to reach new customers and build on these relationships. SEO is a key method to generate these new leads and puts the control into your customer’s hands, given that they have sought you out, rather than the other way around. Telemarketing, on the other hand, helps you to have a two-prong, proactive and direct approach where you don’t have to wait for the customer to come to you. And, at the same time, when they do congregate at your door, telemarketing ensures that they receive the swift attention that’s necessary to ensure that they don’t disappear as quickly as they came.
Every business is unique and therefore your SEO, telemarketing and overall lead generation strategy need to suit your company. Add SEO to a stellar website, plus offer a high-quality telemarketing service for your clients and customers, and you’re well on the way to business growth.
GSA helps businesses, large and small, become more effective in their marketing and business development. In addition to running SEO campaigns, we also undertake outbound telemarketing campaigns into the UK, Europe and further afield. Also, with our experience, we provide telemarketing training to help sales teams improve their results. If you’d like to know more, give us a call.