Lead Generation Blog - Telemarketing Guides

10 techniques for better telemarketer results

Why do telemarketers fail so often? Some detractors may feel it’s because cold calling is dead. But there are a number of factors that contribute to success when it comes to telemarketing. These include having good data and a strong proposition. But, even with these in place, some telemarketers will still fail to hit the mark. Check out our 10 reasons why they fail and how to overcome the hurdles.

The 4 golden rules of telemarketing

Telemarketing is a simple discipline. Make some calls. Speak to people. Promote your products and services. And, you’ll deliver some results. However, it is easier said than done, GSA have come up with 4 golden rules of telemarketing to help you achieve more success.

Why don’t telemarketers ask questions?

Telemarketers love to talk. And, generally, it isn’t always because they are happy go lucky people
that love their jobs and the businesses they represent. It’s often because they are nervous and are
struggling to keep the seller-buyer conversation going on the phone…. Continue reading.

Is B2B marketing becoming ever more difficult?

It isn’t easy being a b2b marketer these days. There has been a proliferation of channels and marketing options. Pressure to deliver ROI has intensified not least due to margin pressure in most businesses. Social media, content and video are the new black. Marketing can be a minefield littered with failures. But, successful people have generally tried and failed until they find the thing that works. Check out some tips to increase your efforts to achieve your goals.

Snow wonder you’re not generating new business

Did you take advantage of the snow last week to build a snowman or build your business? Many left early to avoid the disruption but does that mean you need to switch off from business growth. Read more…

Why use an external telemarketing agency

Lots of our clients do telemarketing in-house. In reality, there’s no right or wrong when it comes to deciding whether to make outbound calls in house or to use an outside agency. Both have their pros and cons. Continue reading to find out more.

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