Make Sure you Grow your Business not just your Waistline over the Xmas Period
So what have you already started in terms of new business development activity that will bear fruit throughout 2014? If you weren’t happy with revenue levels in 2013, what are you going to change for 2014? Have you reconsidered your marketing activity choices? Are you planning telemarketing lead generation? Have you looked at emerging opportunities that digital marketing and Social Media brings? Are you maximising the value of LinkedIn and your contacts? What type and level of networking is on your agenda? There are so many choices?
It is often said ‘if you do what you’ve always done, you’ll get what you’ve always got’. Now, that may be less valid as we emerge from our long recession as things certainly seem to be picking up. There are reasons to be optimistic for 2014. However, there is no doubt that your competitors feel the same and they are planning their marketing and business development strategy and targeting your customers.
- Evaluate your success in 2013 in terms of new clients, average client value and overall sales and margin growth
- Study the degree to which you retained clients in 2013. Why did they stay with you?
- Undertake lost sales and lost customer analysis. Understanding why customers leave and why you didn’t win new business from pitches is fundamental to correcting those damaging situations in the future.
- Run a customer satisfaction survey. It will tell you what customers’ value and where you could improve. It informs your sale and marketing strategy and can be utilised for PR (especially where customers love you) and for building a blog such as this one
- Devise a short marketing plan as a road map to your goals for 2014
- Identify within the plan, how you will deliver your sales targets. Which sectors? What services? Which activities?