Our latest guest blog comes from Olivia at Smarteye Productions. Olivia specializes in video production and she explains why it is so compelling as part of your lead generation and marketing strategy.
There’s something evolutionary about the power of video
Our brains are wired to pay attention to things that move because, in the past, it meant we could eat them, mate with them, or they could eat us! So we’re conditioned to watch motion – just turn on the TV, or check out YouTube and TikTok, and see how everyone’s attention drifts to it.
Improving Conversion
- Video in email marketing has been shown to increase click-through rates by over 96%. (Implix 2010 Email Marketing Trends Survey)
- Blog posts incorporating video attract 3 times as many inbound links as blog posts without video. (SEOmoz, October 2009)
Blending Video with other Channels
If you’d like to have a chat about using video to increase your sales, or you just don’t know where to start with video marketing and need a bit of advice, drop us a line. We love to talk (and we move around a lot…apparently it’s what gets people’s attention!)
GSA is a London-based new business development and telemarketing consultancy. We offer new business development and marketing strategy, senior-level telemarketing services, and telemarketing training to ensure that clients generate more new business and deliver ROI.
If you’d like to find out how GSA Business Development can help Generate Growth for your Business give us a call or contact using using our contact form.
