The demise of telemarketing has been trumpeted by many a supposed informed observer. Email marketing is the thing. Or it’s social media. Mobile marketing is coming. SEO delivers first page on Google. And of course foster relationships on LinkedIn to generate leads.
Of course there is no right or wrong. And a combination of the above and other marketing is key. There are many other channels and routes to market that are relevant for whatever your business offers and your clients buy.
I took a look today at the appointments we have made for our clients
this year and it struck me that the best proof of the proverbial pudding is in the eating so to speak.
So, who have we made appointments with this year? The list below is far from exhaustive but it gives a flavour of what’s possible with high quality telemarketing.
- Prime Ministers Press Office
- Hiscox plc
- Jaguar Cars Ltd
- John Lewis Partnership
- LEGO Company Ltd
- Makro Self Service Wholesalers Ltd
- NM Rothschild & Sons Ltd
- Park Resorts
- Saracens Ltd
- Skanska UK
- Sony Europe Ltd
- Tetra Pak Ltd
- The Body Shop International plc
- Toyota GB Plc
- Unipart Group Ltd.
- Which? Ltd
speak volumes for the fact that telemarketing services are still important and going strong. But, is it possible to get through to the big companies? Aren’t they guarded by gatekeepers and the opt-out register? Of course they are. But that doesn’t mean that we can’t reach buyers and do appointment setting with key decision makers. If your business has a potentially good average value of sale, telemarketing
is a good option for you.
So, pick up the phone and make that call. If you don’t, you could be missing out of a lot of valuable business. But don’t forget the other channels too as they have a place based on your target audience and what you offer. Telemarketing is alive and well and should be a part of your marketing mix if the value of sale allows a positive ROI.
GSA Business Development offer high quality B2B Telemarketing services. If you would like more information or to find out how telemarketing could help your business, please call 0845 658 8192.