Telemarketing Training

Telemarketing Training for Better Results from Outbound calling

Have you ever received one of those awful telemarketing calls that start with ‘How are you today?’ - It’s a tell-tale sign that a poor sales pitch is imminent. If you’re using the telephone to generate sales leads then telemarketing training is essential, especially if you’re calling large companies that can allocate a significant budget to working with your company.

Are your telemarketing campaigns as effective as you would like them to be?

  • Are you generating insufficient sales leads from telemarketing?
  • Are you making too few appointments or sales on the phone?
  • Are appointments poorly qualified?
  • Do you find that you aren’t reaching the correct decision makers?
  • Do you find yourself or your team making excuses to avoid making cold calls?
  • Do you find that you are getting blocked by persistent gatekeepers?
  • Are you struggling to make your pitch differentiated?
  • Do you wonder why you can’t build rapport on the phone?
  • Does your tone and pitch let you down?
  • Are you using scripts that don’t work?

If any of the above applies to you, GSA can help you and your team to deliver better telemarketing results through our b2b telemarketing training. Take a look at the testimonials from some of our telemarketing clients to see how they have benefited from improved results following our bespoke courses.

We offer several training courses for regular telemarketers, beginners and those that have to periodically make calls as part of their job. Our telemarketing training courses focus on providing the key tools and appointment setting skills required to make you and your team more effective at lead generation. In house telesales courses can be tailored to suit specific requirements.

Course 1: Telemarketing Management Training

Course 2: Telemarketing Training for Beginners

Course 3: Bespoke Telemarketing Training

Telemarketing Health Check

To request more information or to find out how our telemarketing training courses can help generate growth for your business, contact us today by using the form below or call us on 0845 658 8192.

Feedback from one of our recent sessions. was a really useful day and my team have all come back to say they left the session “buzzing” with ideas!..

Recent Attendee
Recent Attendee

Courses are run by Jonathan Silverman who has spent over 20 years in senior sales and marketing management. His career includes European and USA area management with Cover Girl and Dunhill, Marketing and retail management for Alfred Dunhill and Montblanc UK and latterly Porsche Cars GB as Head of Marketing.

Jonathan set up GSA Business Development in 2000 and has run many telemarketing training courses and business development strategy workshops for various clients including the Institute of Direct Marketing, The Chartered Institute of Marketing, The Chemical Industries Association and many other SME businesses.

Get in touch


  • IP Solutions uses outbound calling as one of its main routes to market. Our senior sales team are consultative by nature and […]

    Jeremy Langley
    Jeremy Langley

    Chief Marketing Officer, IP Solutions

  • “Working with Jonathan was a great experience and he took time to really understand what we were driving at as a company […]

    Guy Liesching
    Guy Liesching

    Marketing Manager, Westcountry Group

  • On 1st July 2015 the SMI Group sales team enjoyed an inspirational training day with tele-marketing trainer Jonathan Silverman. The course […]

    Sales Director
    Sales Director

    SMI Group

  • Just wanted to thank you for the excellent training course ‘Making Yourself Indispensable to Your First Employer’ that you recently carried out […]

    Careers Manager
    Careers Manager

    Focus School

  • Thank you Jonathan for your input on Thursday!  A highly recommended course which was well-structured, clearly laid out and interactive.  Your […]


    Toy Company

  • This course is for everyone whether you are the most proficient telemarketer or a new telemarketer you are never too good to […]

    Jeff Keam, Managing Director, Asquith Supplies
    Jeff Keam, Managing Director, Asquith Supplies

    Labelling Company

  • Jonathan has run several tailored courses for DialAFlight including a Telemarketing Management Course for our General Managers and Business Development Managers as […]

    Holden Hegney
    Holden Hegney

    Business Development Liaison Manager

  • The Telemarketing has improved, we are constantly going over the training you gave us which has been a great help […]

    Marketing Director
    Marketing Director

    Oil & Gas Workwear Company

  • Jonathan had been recommended to us, which is always a good indication, although not of course a guarantee that he could meet […]

    Managing Director
    Managing Director

    Office Furniture Company

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