Strategy Workshop

Business Development Strategy Workshop & Consultancy

It’s not always easy to take a step back from your business and see what you’re doing well or what needs changing.  Being able to plan and have a focussed lead generation strategy is key to new client acquisition and business growth.

Our GSA strategy workshop provides clear thinking and practical actions that can galvanise your business and take your new business activity to the next level. Take a look at our strategy workshop testimonials to see what our clients say.

Feedback from one of our strategy workshop sessions.

…it was a really useful day and my team have all come back to say they left the session “buzzing” with ideas!.


The Chemical Industries Association

New Business Development Strategy Workshop

This new business development strategy workshop can be designed to underpin any outbound sales or marketing campaign. It creates a foundation for a successful lead generation project or ongoing sales and marketing push.

The strategy workshop day includes:

  • Review of recent new business campaigns.
  • Audit and evaluation of existing marketing and lead generation activity.
  • A new business brainstorming session to identify sales opportunities.
  • Identification and prioritisation of revenue streams.
  • Identification of most suitable target markets.
  • Recommendation of appropriate sources for a target lists.
  • Review of sales proposition and core sales messages.
  • Audit of any current telemarketing activity.
  • Input on how best to manage outbound telesales campaigns.
  • Creative ideas for lead generation

Half or full day strategy workshops available. To enquire please use the form below.

Workshops are run by Jonathan Silverman who has spent 16 years in senior sales and marketing management. His career includes European and USA area management with Cover Girl and Dunhill, Marketing and retail management for Alfred Dunhill and Montblanc UK and latterly Porsche Cars GB as Head of Marketing. 

GrowthAcceleratorJonathan is a registered and approved Growth Coach for GrowthAccelerator, providing expert, tailored advice to help ambitious businesses achieve rapid, sustainable growth. Find out more at GrowthAccelerator

Find out how GSA Business Development can help Generate Growth for your Business, by contacting us now on 0845 658 8192 or by using the form below.


If you are a Limited Company or LLP and employ between 5 and 249 staff and you’re based in England, you could get up to £2000 of matched government funding per senior manager towards one of our workshops, training or coaching.
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Get in touch


  • I would like to thank you for the marketing time you have spent with us. The time with you is always interesting […]

    Managing Director
    Managing Director

    Beauty Company

  • GSA was appointed to offer strategic advice and direction on mission and value statements, defining clear objectives for a major sponsorship partnership […]

    Marketing Director
    Marketing Director

    Global Insurance Company

  • Jonathan. Thank you for this morning’s presentation — one of the best I think […]


    Regional IOD group

  • Thanks for the follow-up, I think it was a really useful day and my team have all come back to say […]


    Industry Association

  • We started the session with an loose idea of how we wanted to progress our marketing campaign and what industries we wanted […]

    Managing Director
    Managing Director

    Systems company

  • As a relatively new venture, Blue Bamboo Consulting called on Jonathan’s expertise to help us create a viable marketing strategy. During […]


    Blue Bamboo Consulting

  • We approached Jonathan Silverman to act as a facilitator and to provide strategic input to an Intranet development meeting held in the […]


    G4S plc

  • I put some (training) into practice the next day and oh boy what results it brings. It gives you the desire to […]

    Workwear Client
    Workwear Client

    Workwear Company

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