Why do telemarketers fail so often? Some detractors may feel it’s because cold calling is dead. But there are a number of factors that contribute to success when it comes to telemarketing. These include having good data and a strong proposition. But, even with these in place, some telemarketers will still fail to hit the mark. Check out our 10 reasons why they fail and how to overcome the hurdles.
Telemarketers love to talk. And, generally, it isn’t always because they are happy-go-lucky people that love their jobs and the businesses they represent. It’s often because they are nervous and are struggling to keep the seller-buyer conversation going on the phone.
Telemarketing isn’t straightforward. The higher you go up the corporate totem pole, the harder it gets to achieve results. So, anything you can do to enhance performance is worthwhile. And there are a few simple things you can do to significantly improve your effectiveness. Check out our 5 Clever Ways to Improve Your Telemarketing Results.
You don’t have much time to make a first impression. Whether it’s face to face or on the phone (and even in writing), first impressions count. So, your opening gambit had better be pretty good to get the result you need. But lots of telemarketers wing it. They fail to prepare adequately and rely on their ‘personality’ and ability to think on the spot. Listen to our podcast and make sure you’ve covered all the bases.
Where the need to sell yourself really counts is where person to person interaction is at its highest i.e. face to face and on the phone. Whilst not every customer will become a lifelong friend, how do you build rapport and come across more like a trusted adviser than a typical salesman or telesales cold caller. Check out our latest podcast for tips.