Why do telemarketers fail so often? Some detractors may feel it’s because cold calling is dead. But there are a number of factors that contribute to success when it comes to telemarketing. These include having good data and a strong proposition. But, even with these in place, some telemarketers will still fail to hit the mark. Check out our 10 reasons why they fail and how to overcome the hurdles.
Telemarketers love to talk. And, generally, it isn’t always because they are happy-go-lucky people that love their jobs and the businesses they represent. It’s often because they are nervous and are struggling to keep the seller-buyer conversation going on the phone.
Wouldn’t it be great if every call you made resulted in a sale? But, that’s not real world thinking. The fact is that not every prospect is ready to buy now. Equally, your proposition may not be right for that customer. They may be entrenched with your competitor. If the prospect is a valid target, you need a robust follow-up process to generate ongoing opportunities. Check out our blog for tips.
Encouraging prospects to like you is a key factor for telemarketing success. But, that’s not so easy to do. Customers are bombarded, not only with cold calls but all manner of other messages including emails and other interruptions to their daily life. So, what’s the solution for how to quickly build customer rapport on the telephone? Read our blog for more.
Too often telemarketers blather on about stuff that they think may be relevant but, ultimately, isn’t. Frequently, their intro centres on what they do and offer, forgetting that the prospect doesn’t actually care for the most part. So, why should prospects buy from you? Or, more importantly, why should prospect buy you. Check out our blog to find out.
Telemarketing success is dependent upon gaining a decent percentage of ‘Yes’ responses i.e. prospects saying yes to whatever we’re promoting. That’s why we bother. But, we have to accept that there are all manner of things that negatively impact telemarketing success and rejection is a fact of telemarketing life. Check out this blog for tips.