What does the exercise tell me?
It probably tells me a number of things and I would welcome input from LinkedIn® aficionados to add to the discussion. At its most basic, it tells me that:
I have a fantastic resource of over 500 contacts with whom I am engaged and that I know well enough to ask for intros to people on their contact list. That is a great lead generation opportunity (assuming of course that I’m offering something of genuine relevance and value). That same resource is available for me to ask for help on all manner […]
The following blog is the latest in our series of guest blogs. It is from James Potter, The LinkedIn® Man. James and I ‘met’ on LinkedIn® when I responded to a post. We engaged online and then spoke on the phone. I have already passed James a referral for potential business with an old client of mine. I asked James to write for our blog visitors. His contribution is below.
I recently spoke with Jonathan and he asked if I could put something useful together for you all. So, working from a keynote I did recently around a “top five […]
The demise of telemarketing has been trumpeted by many a supposed informed observer. Email marketing is the thing. Or it’s social media. Mobile marketing is coming. SEO delivers first page on Google. And of course foster relationships on LinkedIn to generate leads. Of course there is no right or wrong. And a combination of the above and other marketing is key. There are many other channels and routes to market that are relevant for whatever your business offers and your clients buy. I took a look today at the appointments we have made for our clients this […]