I often hear statements such as “We should never call on a Friday afternoon as a lot of people leave early” Or, “Don’t call at lunchtime as everyone is out”. Another good one is “Never call first thing Monday morning as people are just back in from the weekend and sorting out their week”.
Every manager of stands at events wants to know how to maximise event investment. The challenge is that events absorb time and money. That’s especially true if you’re exhibiting. It takes time to set up. It takes money for the stand and event collateral. And, if you have a big stand, you’ll need proportionately more in terms of visual aids and support.
The majority of marketers would agree that data is their most valuable asset. Yet, most businesses have a whole heap of rubbish in their database. Therefore, customer database validation is absolutely essential if you want to power your marketing and achieve your sales objectives. Check out our blog for tips for keeping your database both legal and an asset to build sales.
What do you need to do to ensure GDPR doesn’t damage your customer database and impede your ability to do business? Changes are due in May 2018 for both data protection rules and PECR which relates to marketing communication. If you don’t know what to do now, read our blog for tips.
The fact is that some custom is transient. Some customers stay with you through thick and thin and many can be tempted away by seductive offers and incentives. Customer loyalty isn’t a quick fix. You, therefore, have to work hard to retain customers and to make sure that a new customer isn’t a one-time buyer. Check out our 12 tips for how to sell more to current customers.
Uncertainty is the new norm. There is a feeling of uncertainty all around us. We live in uncertain times. The key question is what to do about it. Do you bury your head in the sand and moan woe is me? Or, do you control what you can control and take positive action? In this article, we look at a few of the things you can do to influence growth for you and for your business.