I often hear statements such as “We should never call on a Friday afternoon as a lot of people leave early” Or, “Don’t call at lunchtime as everyone is out”. Another good one is “Never call first thing Monday morning as people are just back in from the weekend and sorting out their week”.
If you want to achieve success from telemarketing, building rapport on the phone with prospects and customers is essential. In this short podcast, we look at a few ways to improve the interaction between buyer and seller that lead to greater cold-calling results.
You might think that customers buy what you do. They may love your products and services (or so you believe) but the reality is that they don’t. You need to be aware that customers don’t buy what you do. They buy what you do for them. Check out our blog to learn how to position your services in a telemarketing call intro or face to face sales conversation.
Where the need to sell yourself really counts is where person to person interaction is at its highest i.e. face to face and on the phone. Whilst not every customer will become a lifelong friend, how do you build rapport and come across more like a trusted adviser than a typical salesman or telesales cold caller. Check out our latest podcast for tips.
Do people still buy people in this online age dominated by social media? It’s probably open to question given the remote nature of some sales interactions. However, personality and tone of voice still play important roles even when it comes to social presence and your website. Read our blog for 5 Tips on Selling Yourself in Addition to your Services.
Have you ever been confronted with a cold caller that loves to talk at you? You wouldn’t want to spend your days receiving these kinds of nuisance calls, would you? How would you feel if your calls were perceived in this way? Questions, coupled with listening to the answers, are essential tools in a cold caller’s armoury. It’s unlikely that they will achieve successful telemarketing calls if they don’t master the art of asking good questions.