Business Development

Is B2B marketing becoming ever more difficult?

It isn’t easy being a b2b marketer these days. There has been a proliferation of channels and marketing options. Pressure to deliver ROI has intensified not least due to margin pressure in most businesses. Social media, content and video are the new black. Marketing can be a minefield littered with failures. But, successful people have generally tried and failed until they find the thing that works. Check out some tips to increase your efforts to achieve your goals.

Snow wonder you’re not generating new business

Did you take advantage of the snow last week to build a snowman or build your business? Many left early to avoid the disruption but does that mean you need to switch off from business growth. Read more…

Are you Failing your Customers through Poor communication?

We live in a turbocharged world. Everything is a million miles per hour. People are busy and rushing from one task to another. We have Facebook and LinkedIn to help us build networks and keep in touch, even on an intimate level with family photos and life events.Given the proliferation of technology, we can’t ignore the fact that we need to harness its power to be able to communicate better and in a manner that customers expect.
So what’s the secret… continue reading

How to Make Telemarketing Calls more Effective

We all want more sales. And, whilst we’d prefer them to come to us rather than chasing them, we recognise that, in most cases, we have to expend some effort to unearth opportunities.

Stop moaning about GDPR and get your house in order

There is so much noise around GDPR. Everyone is talking about it. Many are predicting doom and the end of proactive b2b marketing. some marketing executives are running scared, unsure of what to do next. Yet, as far as b2b marketing is concerned, we await formal guidance from the Office of the Information Commissioner’s office. Think of it simply, GDPR is a way of getting your house in order. Read the full article by clicking on the thumbnail.

When is the best time to make a sales call?

I often hear statements such as “We should never call on a Friday afternoon as a lot of people leave early” Or, “Don’t call at lunchtime as everyone is out”.  Another good one is “Never call first thing Monday morning as people are just back in from the weekend and sorting out their week”.

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