Why do telemarketers fail so often? Some detractors may feel it’s because cold calling is dead. But there are a number of factors that contribute to success when it comes to telemarketing. These include having good data and a strong proposition. But, even with these in place, some telemarketers will still fail to hit the mark. Check out our 10 reasons why they fail and how to overcome the hurdles.
Telemarketing is a simple discipline. Make some calls. Speak to people. Promote your products and services. And, you’ll deliver some results. However, it is easier said than done, GSA have come up with 4 golden rules of telemarketing to help you achieve more success.
Lots of our clients do telemarketing in-house. In reality, there’s no right or wrong when it comes to deciding whether to make outbound calls in house or to use an outside agency. Both have their pros and cons. Continue reading to find out more.
We live in a turbocharged world. Everything is a million miles per hour. People are busy and rushing from one task to another. We have Facebook and LinkedIn to help us build networks and keep in touch, even on an intimate level with family photos and life events.Given the proliferation of technology, we can’t ignore the fact that we need to harness its power to be able to communicate better and in a manner that customers expect.
So what’s the secret… continue reading
We all want more sales. And, whilst we’d prefer them to come to us rather than chasing them, we recognise that, in most cases, we have to expend some effort to unearth opportunities.
There is so much noise around GDPR. Everyone is talking about it. Many are predicting doom and the end of proactive b2b marketing. some marketing executives are running scared, unsure of what to do next. Yet, as far as b2b marketing is concerned, we await formal guidance from the Office of the Information Commissioner’s office. Think of it simply, GDPR is a way of getting your house in order. Read the full article by clicking on the thumbnail.