Telemarketing Health Check

Is your Telemarketing Delivering the Results you Need?

If the answer to that question is NO, you need to talk to us about our Telemarketing Health Check and Telemarketing Training

Telemarketing is one of the very few marketing tools that allow a business to take control of its sales process to generate a healthy sales leads pipeline.  However, certain factors enhance success and others prevent you from achieving your objectives. Our Telemarketing Health Check is designed to help companies to assess whether:

  • Telemarketing is a valid route to market for their services
  • The current set up is operating effectively leading to the best chance of success
  • There are changes needed to improve results

The Telemarketing Heath Check Includes:

Our telemarketing heath check covers 7 P’s for Telemarketing Success

Product / Service

Certain products and services lend themselves more to telemarketing than others. We look carefully at your offering and evaluate how it lends itself to outbound calling campaigns.

Proposition / Benefits

We analyse your current proposition and assess whether this is compelling to your potential prospects. Too many companies focus on features not benefits. We work with businesses to ensure that their proposition provides genuine and compelling benefits and value to its target customers.

Price / ROI

Not every product or service warrants telemarketing. We look at current price points and likely ROI based on outcomes from a telemarketing campaign.

Process / Performance

Telemarketing is a process. It’s about generating a pipeline of warm leads and opportunities. Are you managing the process effectively? What are your internal processes? Do your systems help or hinder your success? We audit your current processes and make recommendations for change. We also look at current measurements and KPI’s and use our own to evaluate whether you could be more successful in how you operate. We help clients set benchmarks for their activity.

People

Without committed, enthusiastic and knowledgeable people, telemarketing will fail. Does your team have the skills to succeed? Do they build rapport? Can they overcome gatekeepers? Do they have the discipline to keep going in the face of rejection? We interview callers to assess their capabilities. If required, we can also produce a report with recommendations for each individual.

Prospects:

Are you targeting the right prospects? There’s no point in targeting accountants in London if they would (1) never buy your services and (2) are difficult to manage using your current resource. We frequently find clients targeting areas that are not consistent with their business and they set themselves up for failure. We help clients to identify the right audiences and can advise on list purchase and / or list gathering.

Promotion:

Telemarketing works fine on its own but it can also amplify the value of other activities e.g. direct mail, targeted email marketing and even social media such as LinkedIn. We can advise and guide on other marketing activities that complement telemarketing calls.

Telemarketing Health Check Options

Free telephone consultation – A free consultation is available based on a 30 minute call discussion of the areas above.

Half day – This includes a 3 hour session at client premises where we work with management through each of the areas above. As an output, we will produce a short report detailing at a high level some of the gaps and opportunities

Full day audit – This includes interviews with up to 5 staff and completion of a questionnaire by all callers (subject to numbers). As an output, we will produce a more detailed report of the gaps and opportunities and recommendations for change.

Two-day audit plus call listening – This includes the full day audit but, in addition, we can listen in on calls and provide individual feedback as part of the report.

Telemarketing Feedback from call listening includes areas such as:

  • Quality of Introduction
  • Rapport building
  • Questioning & Listening skills
  • Handling gatekeepers
  • Dealing with objections
  • Closing

Combine the health check with Telemarketing Training to get the maximum value from your outbound calling

Find out More

To request more information on our GSA Telemarketing Health Check and Telemarketing Training please call us on 0845 658 8192 or use the form below.

Telemarketing Training Courses are run by Jonathan Silverman who has spent over 20 years in senior sales and marketing management. His career includes European and USA area management with Cover Girl and Dunhill, Marketing and retail management for Alfred Dunhill and Montblanc UK and latterly Porsche Cars GB as Head of Marketing.

Jonathan set up GSA Business Development in 2000 and has run many telemarketing training courses and Business Development Strategy Workshops for various clients including the Institute of Direct Marketing, The Chartered Institute of Marketing, The Chemical Industries Association and many other SME businesses.

Get in touch

Testimonials

  • I worked with GSA Marketing, for 2 very different telemarketing projects during the last year. One, for a campaign in UK, performed […]

    Carole Garcia, Marketing, Customer Segments Manager, Research Chemicals
    Carole Garcia, Marketing, Customer Segments Manager, Research Chemicals

    Honeywell | Performance Materials and Technologies

  • IP Solutions uses outbound calling as one of its main routes to market. Our senior sales team are consultative by nature and […]

    Jeremy Langley
    Jeremy Langley

    Chief Marketing Officer, IP Solutions

  • We struggled to find a lead generation solution which would work for our organisation and tried a few options before finding GSA […]

    Richard Hick, Managing Director
    Richard Hick, Managing Director

    Valkyrie Support Services

  • “Working with Jonathan was a great experience and he took time to really understand what we were driving at as a company […]

    Guy Liesching
    Guy Liesching

    Marketing Manager, Westcountry Group

  • I would happily recommend the team at GSA Business Development.

    We appointed GSA for telemarketing services to support our business development strategy […]

    Simon Starkey, Commercial Director
    Simon Starkey, Commercial Director

    R.Bugg Fowarding Ltd

  • We decided to use GSA Business Development Ltd to support us with our Christmas Marketing Campaigns. Christmas is an important time of […]

    Robbie Davies
    Robbie Davies

    Love2shop Brand Manager

  • On 1st July 2015 the SMI Group sales team enjoyed an inspirational training day with tele-marketing trainer Jonathan Silverman. The course […]

    Sales Director
    Sales Director

    SMI Group

  • The preparation that GSA put into our campaign was highly professional and set the foundations for an ongoing successful campaign. The initial […]

    Supplier to automotive sector

  • Just wanted to thank you for the excellent training course ‘Making Yourself Indispensable to Your First Employer’ that you recently carried out […]

    Careers Manager
    Careers Manager

    Focus School

  • Thank you Jonathan for your input on Thursday!  A highly recommended course which was well-structured, clearly laid out and interactive.  Your […]

    Director
    Director

    Toy Company

  • Just wanted to say thanks to Jonathan and the team for all of their efforts to put us infront of the people […]

    Sale Director
    Sale Director

    DCS (London) Limited

  • Ladbrokes. That’s exactly the sort of customer we want to get in front of […]

    Sales Manager
    Sales Manager

    CRM vendor

  • This course is for everyone whether you are the most proficient telemarketer or a new telemarketer you are never too good to […]

    Jeff Keam, Managing Director, Asquith Supplies
    Jeff Keam, Managing Director, Asquith Supplies

    Labelling Company

  • I thought our telemarketer was absolutely brilliant. I also thought the attention to detail was great, the focus on me (the client […]

    Manager
    Manager

    Law Cost Specialists

  • Jonathan has run several tailored courses for DialAFlight including a Telemarketing Management Course for our General Managers and Business Development Managers as […]

    Holden Hegney
    Holden Hegney

    Business Development Liaison Manager

  • Thanks Jonathan, interesting and revealing feedback […]

    Managing Director
    Managing Director

    Office Fit-Out Company

  • I am writing to thank you for the work you did on our recent client satisfaction survey. This was the first of […]

    General Manager
    General Manager

    Automotive data supplier

  • The Telemarketing has improved, we are constantly going over the training you gave us which has been a great help […]

    Marketing Director
    Marketing Director

    Oil & Gas Workwear Company

  • I would like to thank you for the marketing time you have spent with us. The time with you is always interesting […]

    Managing Director
    Managing Director

    Beauty Company

  • GSA was appointed to offer strategic advice and direction on mission and value statements, defining clear objectives for a major sponsorship partnership […]

    Marketing Director
    Marketing Director

    Global Insurance Company

  • Jonathan. Thank you for this morning’s presentation — one of the best I think […]

    Chairman
    Chairman

    Regional IOD group

  • Thanks for the follow-up, I think it was a really useful day and my team have all come back to say […]

    Director
    Director

    Industry Association

  • We started the session with an loose idea of how we wanted to progress our marketing campaign and what industries we wanted […]

    Managing Director
    Managing Director

    Systems company

  • As a relatively new venture, Blue Bamboo Consulting called on Jonathan’s expertise to help us create a viable marketing strategy. During […]

    Director
    Director

    Blue Bamboo Consulting

  • We approached Jonathan Silverman to act as a facilitator and to provide strategic input to an Intranet development meeting held in the […]

    Director
    Director

    G4S plc

  • I put some (training) into practice the next day and oh boy what results it brings. It gives you the desire to […]

    Workwear Client
    Workwear Client

    Workwear Company

  • I am delighted with how this has turned out, it is exactly what I wanted. I realize that it wasn’t the […]

    Trading Supervisor
    Trading Supervisor

    Foreign Exchange Company

  • I hope that we get the chance to work together again sometime. I am writing to thank you for the work you […]

    General Manager
    General Manager

    Automotive data supplier

  • We are writing to place on record our indebtedness to you for your expertise and professionalism in organising, conducting and interpreting our […]

    National Director
    National Director

    Membership Organisation

  • We are really pleased with the number of completed surveys, please say well done to your team […]

    Learning & Skills Regeneration Officer
    Learning & Skills Regeneration Officer

    Local Authority

  • Jonathan had been recommended to us, which is always a good indication, although not of course a guarantee that he could meet […]

    Managing Director
    Managing Director

    Office Furniture Company

  • Jonathan & his team at gsa, especially Laura, have provided us over the last few years with an extremely professional, cost-effective and […]

    Corporate Sales Director
    Corporate Sales Director

    Corporate Barter Company

  • Just a quick note to say thank you for your effort on our behalf. I appreciate that we have not been in […]

    Director
    Director

    Media Monitoring Company

  • I hope all is well for you during these difficult times. I just wanted to tell you how pleased we continue to […]

    Director
    Director

    Financial Service PR agency

  • Just a short note to say thank you for all the hard work that GSA has done for our business over the […]

    Managing Director
    Managing Director

    Advertising agency

  • I just wanted to say a big thank you for arranging our appointment with Virgin Management last Tuesday, Our MD accompanied me […]

    Sales Manager
    Sales Manager

    Travel Company

  • 3 days of telemarketing to approx 50 publishers. I felt both Viv and Emmy provided an excellent service, were approachable, clear in […]

    Director
    Director

    Fran Ryba Consultancy

  • I thought our telemarketer was absolutely brilliant. I also thought the attention to detail was great, the focus on me (the client […]

    Manager
    Manager

    Law Cost Specialists

  • Expectations Exceeded! On the second day of our campaign we were simply delighted to get a call from Tonie telling us that […]

    Managing Director
    Managing Director

    Compliance company

  • Some people believe that telemarketing is a luxury in a challenging economic environment. However I believe the opposite to be true, and […]

    Managing Director
    Managing Director

    Coaching Company

  • GSA carried out a telemarketing campaign for us that was extended beyond original time frame. They provided our company with a first […]

     Business Development Director
    Business Development Director

    London PR agency

  • We worked with GSA over two campaigns for more than a year and they provided us with high-quality telemarketing services. This […]

    Chief Executive
    Chief Executive

    London PR agency

  • GSA provided us with a flexible and professional sales and marketing service where we could utilize one or two consultants for as […]

    Sales & Marketing Director
    Sales & Marketing Director

    Payroll Services Company

  • ABC look to be the ideal company that we are targeting. They were of ideal size and slap bang in the middle […]

    Director
    Director

    Worldwide Public Affairs & Strategic Communications

  • I have no hesitation is recommending the services of GSA […]

    Sales Manager
    Sales Manager

    Digital Broadcast Dealers

Need to Grow your Business?

Fill out the details below for a Free Lead Generation Consultation.

x