Podcasts

Check out our podcasts for tips on lead generation, telemarketing appointment setting and social media marketing

 


Essential Questions Every Small Businesses Owner must ask about New Business Development – Podcast - There are any number of decisions that small business owners need to take in order to drive growth. These include investment decisions and routes to market, In this podcast, we look at some of the key questions SMEs need to consider for successful business development.
Do you Need to Shut up and Listen to Win More Business? – Podcast - Do you talk too much? Do you need to perfect better listening skills to help you win more business? We all want others to listen to us. But do we listen to them? And is it active listening or do we just pay lip service to that? And how do you demonstrate good listening? In this podcast, we provide 10 tips for better listening so that you can win more business.
10 Ideas to Help Your Business Grow in 2016? – Podcast - Another year is just whizzing by. The recession has (more or less) abated but there are Brexit clouds on the horizon. People and businesses have generally been more positive and we've got more money in our pocket. In this podcast, we take a look at some of the things you might want to consider in terms of maintaining growth in the coming period.
3 Essential Content Marketing Tips for Small Businesses – Podcast - Many small businesses believe (or hope) that creating a Facebook and Twitter page will get them more sales fast but Just having a presence on social media is simply not good enough. It takes time and genuinely interesting content to gain the attention of your target audience. In this blog, we detail our 3 essential content marketing tips for small businesses
Are you a “Bees to the Honeypot” Kind of Business?” – Podcast - How interesting are you? Do you have magnetism that makes people flock to buy from you? No? That’s possibly because you don’t look attractive and you have nothing to say that’s enticing. We’re bombarded with noise every day and we’re busy. So, why should prospective customers look at you in amongst all this clutter? Listen to our podcast and learn more.
How to Increase Buyer Rapport on the Telephone – Podcast - If you want to achieve success from telemarketing, building rapport on the phone with prospects and customers is essential. In this short podcast, we look at a few ways to improve the interaction between buyer and seller that lead to greater cold-calling results.
Why Telemarketers Fail from the Moment they Open their Mouths – Podcast - You don’t have much time to make a first impression. Whether it’s face to face or on the phone (and even in writing), first impressions count. So, your opening gambit had better be pretty good to get the result you need. But lots of telemarketers wing it. They fail to prepare adequately and rely on their ‘personality’ and ability to think on the spot. Listen to our podcast and make sure you’ve covered all the bases.
The Essential 7 P’s for Telemarketing Success – Podcast - There are a number of factors that make up telemarketing effectiveness. Aside the fact that you need to generate calling momentum and you need to know what you’re doing , we’ve listed our Top 7 Tips for telemarketing success including Profiling, Proposition and Personality. Listen to our podcast for more tips.
6 Factors for Technology Companies to get the most from Telemarketing – Podcast - Telemarketing for technology companies is an approach that is widely used when it comes to lead generation. But what makes successful lead generation for technology companies and where does the approach fall down? In this article, we’ve listed 6 Factors for technology companies to get the most from telemarketing and to ensure that their cold calling delivers on expectations.
5 Tips on Selling Yourself in Addition to your Services – Podcast - Where the need to sell yourself really counts is where person to person interaction is at its highest i.e. face to face and on the phone. Whilst not every customer will become a lifelong friend, how do you build rapport and come across more like a trusted adviser than a typical salesman or telesales cold caller. Check out our latest podcast for tips.
10 Reasons why B2B Telemarketing Scripts don’t Work – Podcast - Do scripts work in telemarketing? The answer is no. There are a number of reasons why that is. That's not to say that a good call structure isn't needed. But, when it comes to senior level telemarketing, check out our 10 Reasons why B2B Telemarketing Scripts don't Work if you want to develop high value sales.
5 Tips for Getting Past Gatekeepers on a Telemarketing Call – Podcast - The ability to get past gatekeepers during a telemarketing call is an essential skill. Some gatekeepers are simply there to provide a call forwarding service to take you to the decision maker. That's often the case in smaller organisations but these types of gatekeeper are not what we're referring to in this blog. In larger companies, reaching the decision-maker when being blocked by the gatekeeper requires skill and persistence. Check out our tips.
How to Overcome Telemarketing Objections – Podcast - We meet objections regularly in our daily life. In telemarketing, it happens daily if not hourly. To be successful, you need to learn strategies to deal with roadblocks that come your way. Listen to our podcast and read the corresponding blog for ways to handle telemarketing objections so you gain better results
Are Outbound and Inbound Marketing Solutions Coming Together? – Podcast - We are all privy to vast amounts of information about individuals and businesses so there's no place to hide. Traditional marketing methods such as telemarketing, direct mail and email marketing result in decision makers checking your business out. If you don’t stack up, you’re off their shortlist. So, you need to do everything you can to stand out and increase credibility. Check out a few ideas in our article.
8 Top Tips for Becoming a Better Salesperson – Podcast - Selling has been around for ages and we've all experienced good and bad sales situations whether as a seller or buyer. Have you ever been on a job interview or had to negotiate a deal? Check out 8 Top Tips for Becoming a Better Salesperson and the things you need to do to ensure that you sell more effectively.
What does a Successful Telemarketing Campaign look like? – Podcast - Understanding what success looks like and having clarity of objectives is fundamental when goal setting and delivering the results. When it comes to lead generation, there are a number of elements you should consider if you want to achieve success. In this blog, we’ve detailed a few of the key questions you should ask before embarking on a telemarketing campaign.
How to Handle Rejection – Podcast - Rejection and objections are facts of life when it comes to telemarketing. Successful telemarketers have strategies in how to handle and overcome these hurdles. In this podcast, check out our 10 tips for how to reduce the chances of it happening and how to handle it when it does.
How to Handle Inbound Enquiries – Podcast - Inbound enquiries are the lifeblood of profitable new business. Typically, they’re warmer leads and the enquirer is in the market for your services. But, all too often, companies fail to capitalise on incoming leads. In this audio, we discuss why that is and what to do regarding how to handle inbound enquiries.
7 Essential Telemarketing Skills – Podcast - In this essential audio for anyone seeking to be successful in telemarketing, we explore the 7 essential skills needed by telemarketers, These include enthusiasm, interest, being a good facilitator, listening skills, resilience, persistence and problem solving.
Telemarketing Success Factors – Podcast - I’m often asked how to ensure telemarketing success. When running telemarketing training, it’s a question that often pops up and when we run b2b telemarketing campaigns for clients, it is also something that we are at pains to stress

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Testimonials

  • “GSA Marketing worked with us on a test campaign to assess the viability of an outbound sales function in what is a […]

    Justin Farnan, Business Manager (Sales and Marketing)
    Justin Farnan, Business Manager (Sales and Marketing)

    Lake District Calvert Trust

  • I worked with GSA Marketing, for 2 very different telemarketing projects during the last year. One, for a campaign in UK, performed […]

    Global chemical manufacture

  • IP Solutions uses outbound calling as one of its main routes to market. Our senior sales team are consultative by nature and […]

    Jeremy Langley
    Jeremy Langley

    Chief Marketing Officer, IP Solutions

  • We struggled to find a lead generation solution which would work for our organisation and tried a few options before finding GSA […]

    Richard Hick, Managing Director
    Richard Hick, Managing Director

    Valkyrie Support Services

  • “Working with Jonathan was a great experience and he took time to really understand what we were driving at as a company […]

    Guy Liesching
    Guy Liesching

    Marketing Manager, Westcountry Group

  • I would happily recommend the team at GSA Business Development.

    We appointed GSA for telemarketing services to support our business development strategy […]

    Simon Starkey, Commercial Director
    Simon Starkey, Commercial Director

    R.Bugg Fowarding Ltd

  • We decided to use GSA Business Development Ltd to support us with our Christmas Marketing Campaigns. Christmas is an important time of […]

    Robbie Davies
    Robbie Davies

    Love2shop Brand Manager

  • On 1st July 2015 the SMI Group sales team enjoyed an inspirational training day with tele-marketing trainer Jonathan Silverman. The course […]

    Sales Director
    Sales Director

    SMI Group

  • The preparation that GSA put into our campaign was highly professional and set the foundations for an ongoing successful campaign. The initial […]

    Supplier to automotive sector

  • Just wanted to thank you for the excellent training course ‘Making Yourself Indispensable to Your First Employer’ that you recently carried out […]

    Careers Manager
    Careers Manager

    Focus School

  • Thank you Jonathan for your input on Thursday!  A highly recommended course which was well-structured, clearly laid out and interactive.  Your […]

    Director
    Director

    Toy Company

  • Just wanted to say thanks to Jonathan and the team for all of their efforts to put us infront of the people […]

    Sale Director
    Sale Director

    DCS (London) Limited

  • Ladbrokes. That’s exactly the sort of customer we want to get in front of […]

    Sales Manager
    Sales Manager

    CRM vendor

  • This course is for everyone whether you are the most proficient telemarketer or a new telemarketer you are never too good to […]

    Jeff Keam, Managing Director, Asquith Supplies
    Jeff Keam, Managing Director, Asquith Supplies

    Labelling Company

  • I thought our telemarketer was absolutely brilliant. I also thought the attention to detail was great, the focus on me (the client […]

    Manager
    Manager

    Law Cost Specialists

  • Jonathan has run several tailored courses for DialAFlight including a Telemarketing Management Course for our General Managers and Business Development Managers as […]

    Holden Hegney
    Holden Hegney

    Business Development Liaison Manager

  • Thanks Jonathan, interesting and revealing feedback […]

    Managing Director
    Managing Director

    Office Fit-Out Company

  • I am writing to thank you for the work you did on our recent client satisfaction survey. This was the first of […]

    General Manager
    General Manager

    Automotive data supplier

  • The Telemarketing has improved, we are constantly going over the training you gave us which has been a great help […]

    Marketing Director
    Marketing Director

    Oil & Gas Workwear Company

  • I would like to thank you for the marketing time you have spent with us. The time with you is always interesting […]

    Managing Director
    Managing Director

    Beauty Company

  • GSA was appointed to offer strategic advice and direction on mission and value statements, defining clear objectives for a major sponsorship partnership […]

    Marketing Director
    Marketing Director

    Global Insurance Company

  • Jonathan. Thank you for this morning’s presentation — one of the best I think […]

    Chairman
    Chairman

    Regional IOD group

  • Thanks for the follow-up, I think it was a really useful day and my team have all come back to say […]

    Director
    Director

    Industry Association

  • We started the session with an loose idea of how we wanted to progress our marketing campaign and what industries we wanted […]

    Managing Director
    Managing Director

    Systems company

  • As a relatively new venture, Blue Bamboo Consulting called on Jonathan’s expertise to help us create a viable marketing strategy. During […]

    Director
    Director

    Blue Bamboo Consulting

  • We approached Jonathan Silverman to act as a facilitator and to provide strategic input to an Intranet development meeting held in the […]

    Director
    Director

    G4S plc

  • I put some (training) into practice the next day and oh boy what results it brings. It gives you the desire to […]

    Workwear Client
    Workwear Client

    Workwear Company

  • I am delighted with how this has turned out, it is exactly what I wanted. I realize that it wasn’t the […]

    Trading Supervisor
    Trading Supervisor

    Foreign Exchange Company

  • I hope that we get the chance to work together again sometime. I am writing to thank you for the work you […]

    General Manager
    General Manager

    Automotive data supplier

  • We are writing to place on record our indebtedness to you for your expertise and professionalism in organising, conducting and interpreting our […]

    National Director
    National Director

    Membership Organisation

  • We are really pleased with the number of completed surveys, please say well done to your team […]

    Learning & Skills Regeneration Officer
    Learning & Skills Regeneration Officer

    Local Authority

  • Jonathan had been recommended to us, which is always a good indication, although not of course a guarantee that he could meet […]

    Managing Director
    Managing Director

    Office Furniture Company

  • Jonathan & his team at gsa, especially Laura, have provided us over the last few years with an extremely professional, cost-effective and […]

    Corporate Sales Director
    Corporate Sales Director

    Corporate Barter Company

  • Just a quick note to say thank you for your effort on our behalf. I appreciate that we have not been in […]

    Director
    Director

    Media Monitoring Company

  • I hope all is well for you during these difficult times. I just wanted to tell you how pleased we continue to […]

    Director
    Director

    Financial Service PR agency

  • Just a short note to say thank you for all the hard work that GSA has done for our business over the […]

    Managing Director
    Managing Director

    Advertising agency

  • I just wanted to say a big thank you for arranging our appointment with Virgin Management last Tuesday, Our MD accompanied me […]

    Sales Manager
    Sales Manager

    Travel Company

  • 3 days of telemarketing to approx 50 publishers. I felt both Viv and Emmy provided an excellent service, were approachable, clear in […]

    Director
    Director

    Fran Ryba Consultancy

  • I thought our telemarketer was absolutely brilliant. I also thought the attention to detail was great, the focus on me (the client […]

    Manager
    Manager

    Law Cost Specialists

  • Expectations Exceeded! On the second day of our campaign we were simply delighted to get a call from Tonie telling us that […]

    Managing Director
    Managing Director

    Compliance company

  • Some people believe that telemarketing is a luxury in a challenging economic environment. However I believe the opposite to be true, and […]

    Managing Director
    Managing Director

    Coaching Company

  • GSA carried out a telemarketing campaign for us that was extended beyond original time frame. They provided our company with a first […]

     Business Development Director
    Business Development Director

    London PR agency

  • We worked with GSA over two campaigns for more than a year and they provided us with high-quality telemarketing services. This […]

    Chief Executive
    Chief Executive

    London PR agency

  • GSA provided us with a flexible and professional sales and marketing service where we could utilize one or two consultants for as […]

    Sales & Marketing Director
    Sales & Marketing Director

    Payroll Services Company

  • ABC look to be the ideal company that we are targeting. They were of ideal size and slap bang in the middle […]

    Director
    Director

    Worldwide Public Affairs & Strategic Communications

  • I have no hesitation is recommending the services of GSA […]

    Sales Manager
    Sales Manager

    Digital Broadcast Dealers

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