Articles & Ideas

Use of Good Tone, Pace and Language in a Telemarketing Call - Do your cold calls sound the same as every other telemarketer that calls your prospect? The need to be differentiated relates as much to the caller as the proposition. You only have a few seconds to make a positive impression. That's where the use of good tonality, pace and effective language comes in. Check out our blog for tips.
Data Facts - A recent scan of industry research produced some staggering facts and figures: If it costs £1 to process a simple operation or transaction when all the data is perfect, this will rise to £10 if it is not. Despite the fact that failure to comply with Data Protection legislation can result in fines up to […]
The A to Z of Telemarketing - Assertiveness: Be assertive, not aggressive: Confidence is a great asset when telemarketing and being confidently assertive will produce many ‘’wins’’ but be aware that your assertiveness doesn’t come over as aggression or you will almost certainly set yourself up for ‘’lose’’. Be confident / assertive but friendly – the two go hand in hand. Bend.  Be […]
Telemarketing vs online marketing - Trying to get new business today is an ever increasing challenge. Telemarketing is a means by which organisations can proactively promote their business. No more waiting for the phone to ring! Take control of your sales cycle. That sounds like good news for telemarketing. Online marketing can drive leads to your business without having to […]
The 3 most important tools in telemarketing - I am often asked what makes a good telemarketing campaign and what the results should be. The reality is that the results vary dependent upon your business. They also vary based on the type of campaign e.g. it’s much easier to gauge likely results if the calls are part of a ‘call centre’ type campaign […]
Senior-level telemarketing success factors - We are often asked what the most important things are when clients want to undertake a b2b telemarketing campaign. We have therefore detailed below some high-level thoughts and top planning tips for you to consider when planning a new business campaign by phone. We find that there is often a lot of focus given to […]
Listening Techniques - It's often said that telemarketers and sales people have the ‘gift of the gab’. If we were to ask what the primary attributes of a successful sales person would be, many argue tthat it's the ability to talk and the skill to close the sale. These are crucial but, the art of listening is often underrated coupled with the ability to ask good questions. Read our blog for more.
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