How Curated Content Performance Beats Original Content

This is an great article by Heidi Cohen regarding how organisations should approach developing interesting content. The upshot is that both original and curated content are important. Curated content is where we identify relevant articles for our audience and showcase this on our website and social pages whilst adding insight and commentary to the content, exactly as we’re doing here. Clearly, few of us have unlimited budgets and identifying useful content from other sources to supplement original blogs etc adds to credibility and supports SEO.

Read the article on heidicohen.com

Leave a Reply

Your email address will not be published. Required fields are marked *

Free Telemarketing Tips

Download our 20 page Essential Short Guide to Improving Telemarketing Success now

x