Welcome to GSA Business Development

Meet the staff

Jonathan Silverman – Managing Director

Before setting up GSA, Jonathan spent 16 years in senior sales and marketing management with Cover Girl, Alfred Dunhill, Montblanc and latterly Porsche Cars GB as Head of Marketing. He is a sales and marketing guy through and through.

Jonathan has strong client-side business development experience in sales and marketing in both b2c and b2b. He has undertaken consultancy in the past for Bentley Motors Ltd, Marsh McLennan, Tanner Krolle Ltd (formerly part of the Chanel Group), Capita and Group 4 Securicor. For several years, he presented monthly seminars on Marketing and Data Protection for the Institute of Direct Marketing and the Chartered Institute of Marketing.

Jonathan manages GSA and runs client strategy sessions including ‘route to market’ strategy before commencement of any campaign. He also facilitates client new business and marketing workshops as well as offering marketing and business development consultancy and runs our telemarketing training courses.

Jonathan is an avid squash player, French speaker and a lifelong Arsenal supporter.

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Kevin Harmsworth – Telemarketing Operations Manager

Kevin has been involved in business to business telemarketing for over 17 years, 10 of which being in senior management. His expertise is in building long term partnerships with all types of organisations both large corporates & SMEs. He has worked successfully in the past with companies such as American Express, Pearson Education, Western Union, Lloyds, EDF Energy, Mars & Bibby.

He has a proven track record & understanding of how a campaign works not only to exceed targets for top-line results but to produce healthy pipelines for future opportunities. His understanding of data issues & purposeful analysis has helped many of his clients succeed in producing confirmed business/sales giving them an excellent ROI.

Kevin has also produced & delivered a comprehensive three-stage training program to develop telemarketers & telemarketing teams in all aspects of business to business telemarketing encompassing, benefit analysis, approach, questioning, objection handling and moving on to a the successful outcome. He has also managed teams of up to 25 telemarketers delivering consistent results on multi campaigns.

Kevin loves walking, good food and drink and is, sadly, a Tottenham fan!

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