I had an interesting conversation with a prospective client earlier this week. The end of the chat went something like this:
‘Unfortunately, we’ve had a tough last quarter so we can’t afford to spend on new business development at the moment’
Of course this particular client could conceivably be masking the real reason for not going ahead. And you might perhaps argue that I didn’t do my job well enough to emphasise the value of lead generation. Yet we clearly demonstrated that, very recently, we’d delivered significant new business opportunities for another client that does exactly the same work in another part of the country. This demonstrated our credentials and a tremendous ROI.
So their stated reasoning for not taking action poses an interesting question. In these challenging economic times, ‘can organisations afford to not focus on new business?’
If you’d like to find out how GSA Business Development can help Generate Growth for your Business or book one of our new business development and marketing strategy workshops, contact us now on 0845 658 8192 or send us an email.