What is Cold Calling?

What is cold calling? To those who’ve experienced a poorly scripted cold call, it has a negative connotation. But, many of the world’s largest companies rely on the telephone to generate fresh sales opportunities. In this blog, we look at what is cold calling and some of the pros and cons.

How much does a Telemarketing Campaign Cost?

How much does a telemarketing campaign cost? Clients want clarity and certainty so that they can budget appropriately and measure ROI. However, to determine accurately what a lead generation exercise involving telemarketing might actually cost, any agency needs to understand certain aspects of your requirement. It isn’t as simple as one size fits all. watch our video and see our blog for details.

How to Create a Successful Telemarketing Campaign?

Whether you choose to undertake your telemarketing activity in-house or use a specialist agency like GSA, there are 3 simple rules that will help your campaign fly. If you do the work, you’ll have a much better chance of delivering the results you need. Check out our video and blog for tips.

Telemarketing is Dead

Some say telemarketing is dead. But, telemarketing is the only truly proactive form of direct marketing. With every other channel, even at events, you have to wait for the customer to find you. That’s not the case with telemarketing and people still buy people. So, check out how telemarketing is alive and kicking.

The Key to Successful Lead Generation is Follow-up

Wouldn’t it be great if every call you made resulted in a sale? But, that’s not real world thinking. The fact is that not every prospect is ready to buy now. Equally, your proposition may not be right for that customer. They may be entrenched with your competitor. If the prospect is a valid target, you need a robust follow-up process to generate ongoing opportunities. Check out our blog for tips.

10 Ways to Use Telemarketing to Grow your Business

Telemarketing is much maligned and people say cold-calling is dead. Maybe pure cold-calling isn’t as effective as it once was and a more intelligent and blended approach is often needed. However, there are still lots of ways telemarketing can be used to grow your business. Check out 10 ways you can effectively use the telephone to develop your business.

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