Telemarketing isn’t straightforward. The higher you go up the corporate totem pole, the harder it gets to achieve results. So, anything you can do to enhance performance is worthwhile. And there are a few simple things you can do to significantly improve your effectiveness. Check out our 5 Clever Ways to Improve Your Telemarketing Results.
You don’t have much time to make a first impression. Whether it’s face to face or on the phone (and even in writing), first impressions count. So, your opening gambit had better be pretty good to get the result you need. But lots of telemarketers wing it. They fail to prepare adequately and rely on their ‘personality’ and ability to think on the spot. Listen to our podcast and make sure you’ve covered all the bases.
Where the need to sell yourself really counts is where person to person interaction is at its highest i.e. face to face and on the phone. Whilst not every customer will become a lifelong friend, how do you build rapport and come across more like a trusted adviser than a typical salesman or telesales cold caller. Check out our latest podcast for tips.
Telemarketing is tough. You get a lot of rejection and it can be a thankless task. Cold calling is sometimes perceived as the poor relation of most marketing and burn out can occur. Poor telesales techniques have given the industry a bad name and restrictions around opt outs and so on are there for a reason. So, are telemarketers born or made? Find out in this article.
You don’t have much time to make a first impression on the phone. So, your opening gambit must help not hinder you to get the result you need. But too many telemarketers rely on the gift of the gab and wing it. They don’t prepare and rely on personality and the ability to think on the spot. However, that’s risky especially if the call is with your most important / valuable prospect target and you fall on your face. In this blog we look at how to make sure you’re set up for success from the moment you open your mouth.