The majority of marketers would agree that data is their most valuable asset. Yet, most businesses have a whole heap of rubbish in their database. Therefore, customer database validation is absolutely essential if you want to power your marketing and achieve your sales objectives. Check out our blog for tips for keeping your database both legal and an asset to build sales.
What do you need to do to ensure GDPR doesn’t damage your customer database and impede your ability to do business? Changes are due in May 2018 for both data protection rules and PECR which relates to marketing communication. If you don’t know what to do now, read our blog for tips.
How to buy a good marketing list for your lead generation? That’s a question our clients often ask us. The reason is simple. If you get it wrong, it could seriously derail your marketing efforts. So, what are the main criteria to consider? And, what aspects should you look at when evaluating which companies and contacts to target? Read our blog and watch our video for the main things to consider when making the decision.
Telemarketing is hard enough without failing due to poor technique and approaches. So we’ve compiled 8 success hacks for telemarketing lead generation success. See how you compare in terms of your preparation and readiness to undertake a successful lead generation campaign using telemarketing.
Big companies might be surprised to find that customers are falling out of love with them. Perhaps, possibly without them realising, their lapsed customer list is growing. The larger your database, the more challenging it is to keep in touch with your customers and to keep your database up to date. A customer retention strategy is crucial. Read our blog and watch our video for tips.
Wouldn’t it be great if every call you made resulted in a sale? But, that’s not real world thinking. The fact is that not every prospect is ready to buy now. Equally, your proposition may not be right for that customer. They may be entrenched with your competitor. If the prospect is a valid target, you need a robust follow-up process to generate ongoing opportunities. Check out our blog for tips.