Telemarketing Strategy

How to Buy a Good Marketing List

How to buy a good marketing list for your lead generation? That’s a question our clients often ask us. The reason is simple. If you get it wrong, it could seriously derail your marketing efforts. So, what are the main criteria to consider? And, what aspects should you look at when evaluating which companies and contacts to target? Read our blog and watch our video for the main things to consider when making the decision.

8 Success Hacks for Telemarketing Lead Generation

Telemarketing is hard enough without failing due to poor technique and approaches. So we’ve compiled 8 success hacks for telemarketing lead generation success. See how you compare in terms of your preparation and readiness to undertake a successful lead generation campaign using telemarketing.

How Often Should Companies Engage with their Customers?

Big companies might be surprised to find that customers are falling out of love with them. Perhaps, possibly without them realising, their lapsed customer list is growing. The larger your database, the more challenging it is to keep in touch with your customers and to keep your database up to date. A customer retention strategy is crucial. Read our blog and watch our video for tips.

The Key to Successful Lead Generation is Follow-up

Wouldn’t it be great if every call you made resulted in a sale? But, that’s not real world thinking. The fact is that not every prospect is ready to buy now. Equally, your proposition may not be right for that customer. They may be entrenched with your competitor. If the prospect is a valid target, you need a robust follow-up process to generate ongoing opportunities. Check out our blog for tips.

10 Ways to Use Telemarketing to Grow your Business

Telemarketing is much maligned and people say cold-calling is dead. Maybe pure cold-calling isn’t as effective as it once was and a more intelligent and blended approach is often needed. However, there are still lots of ways telemarketing can be used to grow your business. Check out 10 ways you can effectively use the telephone to develop your business.

How to set Business Development Objectives

It’s important to learn how to set business development objectives that are both viable and help to drive your business forward. But, how should you approach the process? What objectives are realistic for your business given where you stand today? Check out our bog for tips and watch the corresponding video for more ideas.

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