Marketing

How to Create Certainty in an Uncertain world

Uncertainty is the new norm. There is a feeling of uncertainty all around us. We live in uncertain times. The key question is what to do about it. Do you bury your head in the sand and moan woe is me? Or, do you control what you can control and take positive action? In this article, we look at a few of the things you can do to influence growth for you and for your business.

Database Marketing is Sexy & you Know it

Analysis, target market segmentation and audience profiling are crucial tools in your fight for market share and more business. You might not believe that data is fun or sexy but what it provides in terms of insight may be the difference between success and failure of your marketing efforts. Read our blog for more information.

What is Cold Calling?

What is cold calling? To those who’ve experienced a poorly scripted cold call, it has a negative connotation. But, many of the world’s largest companies rely on the telephone to generate fresh sales opportunities. In this blog, we look at what is cold calling and some of the pros and cons.

Are you Making Excuses for Insufficient Business Growth?

Look at yourself in the mirror. Are you making excuses for your lack of growth? You could be falling into a trap. Your competitors won’t let outside issues distract them from growing their business. They’re out there trying to generate new business and to grab market share. And, they’re targeting your most valuable customers. Read our blog for more.

How Often Should Companies Engage with their Customers?

Big companies might be surprised to find that customers are falling out of love with them. Perhaps, possibly without them realising, their lapsed customer list is growing. The larger your database, the more challenging it is to keep in touch with your customers and to keep your database up to date. A customer retention strategy is crucial. Read our blog and watch our video for tips.

Telemarketing & SEO – a Match Made in Business Heaven!

Search engine optimisation is a key part of any business strategy, and when combined with telemarketing, it can help to guarantee marketing success and greater lead generation. Telemarking and SEO combined is a recipe for lead generation success. Check out how it works in our blog.

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