Marketing Strategy

How to Create Certainty in an Uncertain world

Uncertainty is the new norm. There is a feeling of uncertainty all around us. We live in uncertain times. The key question is what to do about it. Do you bury your head in the sand and moan woe is me? Or, do you control what you can control and take positive action? In this article, we look at a few of the things you can do to influence growth for you and for your business.

How Often Should Companies Engage with their Customers?

Big companies might be surprised to find that customers are falling out of love with them. Perhaps, possibly without them realising, their lapsed customer list is growing. The larger your database, the more challenging it is to keep in touch with your customers and to keep your database up to date. A customer retention strategy is crucial. Read our blog and watch our video for tips.

Is Disruptive Marketing the New Black?

It’s becoming harder and harder to find new business amongst a snowstorm of information and competition. In an ideal world, customers would come to you but that isn;t the case for most businesses. Perhaps there’s a way to bring buying and selling together that works from a b2b perspective. Check out INNOVO, a new approach for the process that brings buyers and sellers together in an innovative way. Read our blog for more on how perhaps this will change the way we operate.

5 Important Ways to Grow Revenue and Profit

How do you ensure that your sales grow and you generate the level of profitability your business needs? In this blog, we look at the five key activities upon which you need to focus in order to both propel your sales and build your profitability.

How to Generate Sales Leads

What’s the best way to generate sales leads? There are so many choices and it differs by the target audience, by industry and dependent on the time, effort and budget you allocate to the exercise. In this blog, we take a look at a few options to help guide your choice of sales lead generation tactics.

Now is the Perfect Time to Grow your Business

Business people need to get used to change and uncertainty. If you’re in business and you expect it to be calm waters all the way to your destination, you’ll probably be disappointed. Uncertainty is always present. Change could be political, economic, technological or social. The only thing you can do is to plan for change, adapt to it when it comes and control what you can. Nothing is forever. Read our blog for more.