Marketing Planning

Is customer database validation powering your marketing?

The majority of marketers would agree that data is their most valuable asset. Yet, most businesses have a whole heap of rubbish in their database. Therefore, customer database validation is absolutely essential if you want to power your marketing and achieve your sales objectives. Check out our blog for tips for keeping your database both legal and an asset to build sales.

How to Ensure GDPR doesn’t damage your customer base?

What do you need to do to ensure GDPR doesn’t damage your customer database and impede your ability to do business? Changes are due in May 2018 for both data protection rules and PECR which relates to marketing communication. If you don’t know what to do now, read our blog for tips.

How to Create Certainty in an Uncertain world

Uncertainty is the new norm. There is a feeling of uncertainty all around us. We live in uncertain times. The key question is what to do about it. Do you bury your head in the sand and moan woe is me? Or, do you control what you can control and take positive action? In this article, we look at a few of the things you can do to influence growth for you and for your business.

5 Important Ways to Grow Revenue and Profit

How do you ensure that your sales grow and you generate the level of profitability your business needs? In this blog, we look at the five key activities upon which you need to focus in order to both propel your sales and build your profitability.

How to Generate Sales Leads

What’s the best way to generate sales leads? There are so many choices and it differs by the target audience, by industry and dependent on the time, effort and budget you allocate to the exercise. In this blog, we take a look at a few options to help guide your choice of sales lead generation tactics.

Now is the Perfect Time to Grow your Business

Business people need to get used to change and uncertainty. If you’re in business and you expect it to be calm waters all the way to your destination, you’ll probably be disappointed. Uncertainty is always present. Change could be political, economic, technological or social. The only thing you can do is to plan for change, adapt to it when it comes and control what you can. Nothing is forever. Read our blog for more.