I did an exercise today with a view to really focusing my LinkedIn® activity.
I firstly classified each and every one of my 900+ connections into different categories such as friends, clients, classmates, networking contacts and so on. I then noted which of them I genuinely know well enough to contact by phone or email. What I found surprised me somewhat. 57% of my contacts are well known to me and the rest are a balance of those that have connected with me through groups, following events, via posts and so on.
What does the exercise tell me?
It probably […]
The following blog is the latest in our series of guest blogs. It is from James Potter, The LinkedIn® Man. James and I ‘met’ on LinkedIn® when I responded to a post. We engaged online and then spoke on the phone. I have already passed James a referral for potential business with an old client of mine. I asked James to write for our blog visitors. His contribution is below.
I recently spoke with Jonathan and he asked if I could put something useful together for you all. So, working from a keynote I did recently around a “top five […]
The demise of telemarketing has been trumpeted by many a supposed informed observer. Email marketing is the thing. Or it’s social media. Mobile marketing is coming. SEO delivers first page on Google. And of course foster relationships on LinkedIn to generate leads. Of course there is no right or wrong. And a combination of the above and other marketing is key. There are many other channels and routes to market that are relevant for whatever your business offers and your clients buy. I took a look today at the appointments we have made for our clients this […]