Experts Posts

Selling Versus Telling

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This is a really interesting article from Gil Cargill. I’m not sure effective sales people ‘sell’. They consult, diagnose, listen and converse. Then selling just gets easier and easier and there’s less need for a formal ‘close’. However, the principle of not ‘telling’ during the sales process is sound […]

Why online video is the future of content marketing

This is a terrific short article from The Guardian quoting Cisco who claim that by 2017, 69% of all web traffic will be video. How they get to 69% precisely is anyone’s guess but regardless of this, video is important for both b2c and b2b content marketing and especially for search.

We have some solutions for video that support lead generation if you want to move forward your video content so check out the article and give us a call […]

13 Things Mentally Strong People don’t do

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This is a terrific article about successful people courtesy of The Business Insider. It is an update of an article written by Steven Benna and talks about mental toughness. The lessons originate from a book entitled “13 Things Mentally Strong People Don’t Do” by Amy Morin. The article details some of the things upon which successful people don’t get hung up. This clear thinking approach allows them to focus on where they’re going and paves the way to a successful and fulfilled personal and business life.
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How Curated Content Performance Beats Original Content

This is an great article by Heidi Cohen regarding how organisations should approach developing interesting content. The upshot is that both original and curated content are important. Curated content is where we identify relevant articles for our audience and showcase this on our website and social pages whilst adding insight and commentary to the content, exactly as we’re doing here. Clearly, few of us have unlimited budgets and identifying useful content from other sources to supplement original blogs etc adds to credibility and supports SEO […]

Here’s How Social Media Can Help Your Business Stand Out!

This is a good blog from The Sticky Communication agency about how professional services firms can use social media to steal a march on their competitors.

The upshot is that accountancy firms, solicitors and other professional services organisations can’t operate in the way they did in the past not least just relying on basic brochure websites. They need to adopt new methods of communication to meet the needs and expectations of younger potential buyers […]

10 Ways to Succeed in the New Age of Mobile Content Marketing

This is a terrific article by Jeff Bullas about the march of both mobile and content marketing. He explains how mobile is usurping TV in terms of media consumption and that businesses must reflect this in their marketing and content strategy.

Jeff also explains that engaging with your fans and advocates to produce ‘user generated’ content for your business for free is effective and smart. He emphasises the importance of video in that the Internet generation consumes online video rather than TV and stresses that we shouldn’t forget images and podcasts in content due to the way content is […]