Email Marketing

Effective B2B Email Marketing – Top 10 tips

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You could argue that effective email marketing is more about targeting rather than a numbers game. That’s particularly when you don’t have an opted in email database that’s well segmented enabling you to tailor email messages to the relevant buyer role and their interests. Of course, you could identify individual decision-makers in companies with which you want to do business and craft well-targeted individual emails relating to their needs. But that’s not always easy or practical and it’s not what we’re talking about here however merit worthy that email strategy is.

The […]

Technology for Marketing

I attended the Technology for Marketing Exhibition yesterday at Earls Court. I go every year to see what’s new. This year I met some interesting people that can help our clients to generate new business leads and to win more business. It’s fair to say that not everyone wants to do or needs to undertake telemarketing lead generation. It depends on many factors. So, I’m always on the lookout for services that can complement what we offer and add value to customers new business activity. I chatted to an excellent small email marketing company that we can […]

Is Email marketing dead?

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I responded to a post on a forum today that suggested email marketing is old hat and possibly dead.Let me start by saying that I am neither an advocate nor someone that feels it is a negative means of marketing. I accept that it is primarily a volume exercise and you need to test what works in terms of creative execution and have a strong call to action. I also accept that the quality of the list is paramout. The more personalised the email addresses and the communication the better. And measurement is crucial. However, there’s no right […]