Direct Marketing

How to generate more business using cold calling

You might be forgiven for thinking that the question of how to generate more business through calling is pointless since telemarketing is dead. It’s outdated they say. It has been superseded by social media.

Is customer database validation powering your marketing?

The majority of marketers would agree that data is their most valuable asset. Yet, most businesses have a whole heap of rubbish in their database. Therefore, customer database validation is absolutely essential if you want to power your marketing and achieve your sales objectives. Check out our blog for tips for keeping your database both legal and an asset to build sales.

How to Ensure GDPR doesn’t damage your customer base?

What do you need to do to ensure GDPR doesn’t damage your customer database and impede your ability to do business? Changes are due in May 2018 for both data protection rules and PECR which relates to marketing communication. If you don’t know what to do now, read our blog for tips.

What does Brexit Mean for your Sales Pipeline?

Brexit is here and that will inevitably cause change. But change doesn’t care whether you voted in or out. So, work out what the next few months and years might mean for you and your business and don’t wait to focus on sales. Remember, this can be an opportunity to grab market share. Make sure that’s you and not your competition.

Are you Fooling Yourself When it Comes to Lead Generation?

Ultimately, you don’t have to pray for miracles when it comes to lead generation success? But, you do have to focus and ask yourself key questions about how you’re going to approach the task. You also need to be realistic and appreciate that Rome wasn’t built in a day. There’s no point fooling yourself. It takes time and effort but the results will be worth waiting for. Check out our blog for tips.

Are you Waiting for Lead Generation Miracles?

Some companies are fortunate to have a steady stream of targeted new business enquiries that ensure that their pipeline is always full. Sadly, that’s not the experience for every business owner and sales manager. So, maybe it’s time to consider the options for sales lead generation. In this blog, we take a quick look at a few inbound and outbound lead generation options.