Database Marketing

Database Marketing is Sexy & you Know it

Analysis, target market segmentation and audience profiling are crucial tools in your fight for market share and more business. You might not believe that data is fun or sexy but what it provides in terms of insight may be the difference between success and failure of your marketing efforts. Read our blog for more information.

Choose the Right Systems & Processes for Telemarketing Success

We’re guessing that systems and processes aren’t words that are on the tip of your tongue when it comes to factors for telemarketing success. However, you can have a great proposition and great people making the calls for you but, if your method of managing the calling process is all over the place, it’s likely that you’ll miss all manner of opportunities. Read our blog for more.

Define Your Target Market for Lead Generation Success.

Without good data, it’s unlikely you will generate positive results and a return on your marketing investment. A good proposition to the wrong target company or decision-maker will take you nowhere. Yet, an average, or even undifferentiated, proposition that’s targeted at someone that’s looking for that kind of service may carry you through. What can we learn from this? Check out our blog for more.

Are Lapsing Customers Killing your Business?

It’s well-known that it’s more profitable to retain a customer than find and convert a new one. Why is it then that large companies often fail to manage their customer database and allow potentially lucrative customers to lapse? A little gentle persuasion through a customer service type call will encourage them to get back in touch and order again. Read our blog for more.

Lead Generation – The Value in Intelligent Data

No matter how good a telemarketer you are, your efforts will be undone by poor targeting. Poor data is the death knell for telemarketing. It saps energy and time out of calling, stops momentum and creates a bad taste in the organisations you’re calling. It demonstrates you haven’t done your homework and kicks off a telesales call on a bad footing. Build good data and see your marketing soar.

How to Improve Data Management for B2B Marketing

Valid, fresh and clean data is the lifeblood of any telemarketing, direct mail or email marketing campaign. It determines success and ROI. That’s especially the case in higher value b2b sales where, typically, calls will be into large blue-chip companies. So, it makes sense to spend time to ensure that your marketing lists are as accurate as possible. But it’s quite a job to do. Check out are our 5 key tips for How to Improve Data Management for B2B Marketing