Content Marketing

3 Essential Content Marketing Tips for Small Businesses – Podcast

Many small businesses believe (or hope) that creating a Facebook and Twitter page will get them more sales fast but Just having a presence on social media is simply not good enough. It takes time and genuinely interesting content to gain the attention of your target audience. In this blog, we detail our 3 essential content marketing tips for small businesses

Are you a “Bees to the Honeypot” Kind of Business?” – Podcast

How interesting are you? Do you have magnetism that makes people flock to buy from you? No? That’s possibly because you don’t look attractive and you have nothing to say that’s enticing. We’re bombarded with noise every day and we’re busy. So, why should prospective customers look at you in amongst all this clutter? Listen to our podcast and learn more.

Are Outbound and Inbound Marketing Solutions Coming Together? – Podcast

We are all privy to vast amounts of information about individuals and businesses so there’s no place to hide. Traditional marketing methods such as telemarketing, direct mail and email marketing result in decision makers checking your business out. If you don’t stack up, you’re off their shortlist. So, you need to do everything you can to stand out and increase credibility. Check out a few ideas in our article.

Are Outbound and Inbound Marketing Solutions Coming Together?

We are all privy to vast amounts of information about individuals and businesses so there’s no place to hide. Traditional marketing methods such as telemarketing, direct mail and email marketing result in decision makers checking your business out. If you don’t stack up, you’re off their shortlist. So, you need to do everything you can to stand out and increase credibility. Check out a few ideas in our article.

Are you a “Bees to the Honeypot” Kind of Business?”

How interesting are you? Do you have magnetism that makes people flock to you? Do you find admirers on every corner? No? That’s possibly because you don’t look attractive and you have nothing to say that’s enticing. We live in a crowded business world. There are loads of competitors who talk the same talk as you do. Perhaps they even shout louder than you. We’re bombarded with noise all day every day and we’re busy people (fools?). So, why should prospective customers look at you in amongst all this clutter?

How Curated Content Performance Beats Original Content

This is an great article by Heidi Cohen regarding how organisations should approach developing interesting content. The upshot is that both original and curated content are important. Curated content is where we identify relevant articles for our audience and showcase this on our website and social pages whilst adding insight and commentary to the content, exactly as we’re doing here. Clearly, few of us have unlimited budgets and identifying useful content from other sources to supplement original blogs etc adds to credibility and supports SEO […]