There is so much noise around GDPR. Everyone is talking about it. Many are predicting doom and the end of proactive b2b marketing. some marketing executives are running scared, unsure of what to do next. Yet, as far as b2b marketing is concerned, we await formal guidance from the Office of the Information Commissioner’s office. Think of it simply, GDPR is a way of getting your house in order. Read the full article by clicking on the thumbnail.
I often hear statements such as “We should never call on a Friday afternoon as a lot of people leave early” Or, “Don’t call at lunchtime as everyone is out”. Another good one is “Never call first thing Monday morning as people are just back in from the weekend and sorting out their week”.
You might be forgiven for thinking that the question of how to generate more business through calling is pointless since telemarketing is dead. It’s outdated they say. It has been superseded by social media.
The majority of marketers would agree that data is their most valuable asset. Yet, most businesses have a whole heap of rubbish in their database. Therefore, customer database validation is absolutely essential if you want to power your marketing and achieve your sales objectives. Check out our blog for tips for keeping your database both legal and an asset to build sales.
What do you need to do to ensure GDPR doesn’t damage your customer database and impede your ability to do business? Changes are due in May 2018 for both data protection rules and PECR which relates to marketing communication. If you don’t know what to do now, read our blog for tips.
How to buy a good marketing list for your lead generation? That’s a question our clients often ask us. The reason is simple. If you get it wrong, it could seriously derail your marketing efforts. So, what are the main criteria to consider? And, what aspects should you look at when evaluating which companies and contacts to target? Read our blog and watch our video for the main things to consider when making the decision.