10 Reasons why B2B Telemarketing Scripts don't Work - Podcast

I’m often asked if we use scripts when we make cold calls. The answer is no. There are a number of reasons why that is. Typically, we phone into senior level decision makers, often in large companies. For those scenarios, scripts fail to deliver. That’s not to say that a good call structure isn’t needed. But, when it comes to senior¬†level telemarketing, we feel that there are¬†10 Reasons why B2B Telemarketing Scripts don’t Work if you want to develop high value sales. Find out why in this podcast.

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